YouTube Marketing - Overview

Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.

The following screenshot shows how a YouTube page looks like −

YouTube Page

Salient Features of YouTube

YouTube is no longer a new media platform, as proven by these stats −

  • YouTube has more than 1 billion users
  • Every day people watch hundreds of millions of hours on YouTube and generate billions of views
  • The number of hours people are watching on YouTube each month is up 50% year over year
  • 300 hours of videos are uploaded to YouTube every minute
  • ~60% of a creator’s views comes from outside their home country
  • YouTube is localized in 75 countries and available in 61 languages
  • Half of YouTube views are on mobile devices
  • More than a million advertisers are using Google ad platforms, the majority of which are small businesses

The YouTube Advantage

From a business point-of-view, YouTube Marketing has introduced new techniques that many businesses aren't yet exploiting. The following YouTube guide will walk you through these opportunities for marketing on YouTube −

  • Assess different ways you can use YouTube for marketing.
  • Using YouTube to inform and educate your audience.
  • Researching video content ideas.
  • Using YouTube to support conversion.
  • Leveraging the YouTube community to promote your video.
  • Branding your YouTube channel.
  • Increasing your reach and visibility.

Important Points to Note

You can keep your focus on the following points to become a YouTube rock-star −

  • You need to capture the curiosity of video consumers by creating unconventional content.
  • You’ll need to ensure your video is discoverable.
  • Consider joining hands with YouTube celebrities to enlist already curated audiences.
  • Always ensure that the video links back to your website and includes a call-to-action.

Finally, make sure to be consistent with regular postings to the YouTube channel.

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