- Business Writing Skills Tutorial
- Home
- Introduction
- Effective Writing-Get Going
- Readers Requirements
- Writing A Document
- The Three Steps Of Drafting
- Adapting The Content
- 15 Things To Remember In Writing
- Effective Email Writing
- Business Letter Writing
- Memo Writing
- Minutes Of Meeting
- Agenda Writing
- Business Case Writing
- Media Release Writing
- Resume Writing
- CV Writing
- Report Writing
- Data Visualization
- Common Layout Mistakes
- Common Abbreviations
- Business Writing Skills Resources
- Quick Guide
- Useful Resources
Adapting The Content
While adapting the content to suit the needs of clients and readers, you should try and avoid technical jargons, acronyms, and abbreviations as much as possible. These not only confuse the readers by asking them to guess the meaning, leading to ambiguous interpretations of what’s mentioned. A few more of such points are discussed below.
To adapt the content, tone, and language of your documents as per the requirement of the readers, you should follow these simple steps −
Use ‘you’ more than you use ‘I’ or ‘we’.
Write from the readers’ point of view.
Focus on their benefits.
Your language should not be specific to any gender, race, age and disability.
Use a professional but friendly tone to give a formal, yet amiable impression.
Use positive words that are polite, simple and precise
Using second-person pronouns wherever possible, instead of ‘I, we’, gives a positive tone and makes the reader think that you are empathizing with him. It lets him be in command as he understands this as an exclusive conversation, rather than a piece of text that is aimed at the general crowd.