Amazon Marketplace - Important Terms

Following is a list of important terms frequently encountered on Amazon Marketplace −

• Amazon Price Calculator − Pre-designed calculators by Amazon which are well equipped to help the sellers in determining their total profit on items after shipment and all monetary transactions.

• Amazon Seller Central − Amazon Seller Central is the web interface used by merchants to manage their orders.

• ASD (Amazon Seller Desktop) − ASD is a Windows desktop software application enabling sellers who prefer working offline to easily list their products on Amazon.

• ASIN (Amazon Standard Identification Number) − A unique block of 10 letters and/or numbers that identify items on Amazon.

• BMVD (Books, Music, Video, and DVD) − BMVD are media products including books, music, videos, DVDs, etc.

• Buy Box − Amazon selected seller for the customers.

• Consumer Electronics − Electronic equipment intended for an everyday use.

• Demand − It refers to how much (quantity) of a product is desired by buyers at various prices.

• E-Commerce − Electronic commerce, commonly written as e-commerce is the trading of products by using computer networks, such as the Internet or online social network.

• FBA (Fulfillment by Amazon) − An Amazon service which allows you to store your products in Amazon's fulfillment centers. Amazon picks, packs, ships, and provides customer service for the products.

• SKU (Stock Keeping Unit) − Number given to each individual item that enters the Amazon family.

• FNKSU − Fulfillment Network SKU. It identifies both the item and its merchant.

• Free Shipping − Shipment of an order without charging the fees for delivering it to the customer.

• GTIN (Global Trade Item Number) − An identifier for trade items to look up product information in a database (often by entering the number through a bar code scanner pointed at an actual product) which may belong to a retailer, manufacturer, collector, researcher, or other entity.

• Inventory − A complete list of items such as property, goods in stock.

• ISBN (International Standard Book Number) − A unique numeric identifier for each book. An ISBN is assigned to each edition and variations of a book (except reprinting).

• Margin − The gross profit between the cost to make a product and its selling price.

• Order − A commercial transaction for a buyer’s intention to purchase.

• Price − The amount a customer pays for an item, the list price minus any discount.

• Product Detail Page − The page where customers read details about a product for sale on Amazon.com, including its name, ASIN, image, price, description, customer reviews, and ordering options.

• Quantity − The amount of product people are willing or able to buy at a certain price.

• Referral Fee − The fee that you pay Amazon for referring the sale to you and for providing access to a massive audience.

• Variable Closing Fee − Fee charged by Amazon on the sale of each item.

• Return − Sending back of the product by customers when they are dissatisfied with the purchase.

• Revenue − The money paid to Amazon or a third-party vendor for the purchase of products.

• Search Box Link − A link through which visitors can use Amazon's powerful search engine to locate products they are interested in.

• Seller − Whoever fulfills the order, whether Amazon or a third-party merchant.

• UPC (Universal Product Code) − A specific type of barcode to identify products universally.