- International Marketing Tutorial
- Int Marketing - Home
- Int Marketing - Introduction
- Int Marketing - Objectives
- Int Marketing - Basic Modes of Entry
- Int Marketing - Characteristics
- Int Marketing - Scope
- Int Marketing - Advantages
- Int Marketing - Tasks
- Int Marketing - World Trade
- Int Marketing - India's Foreign Trade
- Int Marketing - MNCS Characteristics
- International & Domestic Marketing
- Int Marketing - Product Lifecycle
- Int Marketing - EPRG Framework
- Int Marketing - Major Factors
- Int Marketing - Political Risk
- Int Marketing - Import Quotas
- Int Marketing - Gatt
- Int Marketing - Policy Framework
- Int Marketing - Market Segmentation
- Int Marketing - Market Selection
- Int Marketing - Marketing Mix
- Int Marketing - Branding
- Int Marketing - Pricing Strategies
- International Marketing Resources
- Int Marketing - Quick Guide
- Int Marketing - Useful Resources
- Int Marketing - Discussion
International Marketing Tutorial
International Marketing is the practice of marketing principles by industries in one or more than one country across the national borders. This is a brief introductory tutorial that explains the basic concepts, strategies and challenges included in International Marketing.
Audience
This tutorial will be useful for students from management streams who aspire to learn the basics of International Marketing. Professionals, especially managers, aspirants of entrepreneurship regardless of which sector or industry they belong to, can use this tutorial to learn how to apply the methods of International Marketing in their respective enterprise.
Prerequisites
The readers of this tutorial are expected to have a basic understanding of how an entrepreneur would expand his/her business from home country to one or more foreign country.