- Content Marketing Tutorial
- Content Marketing - Home
- Strategy & Process
- Content Marketing - Overview
- Content Marketing - Target Customer
- Content Marketing - Content Creation
- Content Marketing - Media Channels
- Content Marketing - Editorial Calendar
- Content Marketing - Style Guide
- Content Marketing - Basic Tools
- Content Marketing - Challenges
- Content Marketing - Tracking Success
- Content Types & Channels
- Content Marketing - Blogs
- Content Marketing - Lifecycle Emails
- Content Marketing - eNewsletters
- Content Marketing - WhitePapers
- Content Marketing - Case Studies
- Content Marketing - eBooks
- Content Marketing - Digital Magazine
- Content Marketing - Mobile Apps
- Content Marketing - Web Apps
- Content Marketing - Podcasts
- Content Marketing - Webinars
- Content Marketing - Infographics
- Content Marketing - Articles
- Content Marketing - Press Releases
- Content Marketing - Social Media
- Conclusion
- Content Marketing - Examples
- Content Marketing - Web Resources
- Content Marketing Useful Resources
- Content Marketing - Quick Guide
- Content Marketing - Resources
- Content Marketing - Discussion
Content Marketing - Articles
What are Articles?
Whether they be the good old long-copy feature articles or the new-fangled, instruction based, step-by-step how-to ones, articles are essential to the success of your content marketing strategy. You can use articles to
- Discuss industry trends
- Offer solutions to typical concerns of customers
- start a discussion
How to Use Articles
Creating articles is the best way for your business to directly address the concerns of your audience. However, creating a single article is not going to help. You need to create an article campaign for which you need to include your SEO team and create a keyword campaign. Based on this and other accompanying research such as competitor and market analysis, you can create well-informed articles, which speak to your readers.
Benefits of Using Articles
Though it is regarded that online readers do not like reading long copy, however, creating high quality articles and publishing them in top tier sites like Washington Post, Mashable, Huffington Post can drive huge traffic to your website and grow your list of subscribers and sales leads. Again, publishing thought-leadership pieces on your community blog can attract potential customers as well as people who can influence your customers buying decisions such as industry experts.