- Consumer Behavior Tutorial
- Consumer Behavior - Home
- Consumer Behavior - Consumerism
- Consumer Behavior - Significance
- Demand Analysis
- Buying Decision Process
- Developing Marketing Concepts
- Marketing Strategies
- Market Segmentation
- Market Positioning
- Role of Research
- Problem Recognition
- Research Paradigm
- Research Process
- Decision Making
- Pre-Purchase & Post-Purchase
- Individual Determinants
- Consumer Behavior - Motivation
- Personality & Self Concept
- Attention & Perception
- Consumer Behavior - Learning
- Consumer Behavior - Attitude
- External Influence
- Influence of Culture & Social Class
- Relationship Marketing
- Reference Group
- Models of Consumer Behavior
- Consumer Behavior - Models Types
- Implications of Marketing Models
- Online Customer Behavior
- Consumer Behavior - Expectations
- Emerging Trends
- Emerging Issues
- Consumer Behavior - Cross Culture
- Consumer Behavior Resources
- Consumer Behavior - Quick Guide
- Consumer Behavior - Resources
- Consumer Behavior - Discussion
Consumer Behavior Tutorial
Consumer behavior is about the approach of how people buy and the use merchandise and services. Understanding consumer behavior will assist business entities to be more practical at selling, designing, development of products or services, and every other different initiative that impacts their customers. In this tutorial, it has been our endeavor to cover the multidimensional aspects of Consumer Behavior in an easy-to-understand manner.
Audience
This tutorial will help management students as well as industry professionals who work in a product development environment, or in packaging, or for that matter, any part of a company that has an interface with the customers.
Prerequisites
To understand this tutorial, it is advisable to have a foundation level knowledge of basic business and management studies. However, general students and entrepreneurs who wish to get an understanding about consumer behavior may find it quite useful.