- Brand Management Tutorial
- Brand Management - Home
- Basic of Branding
- Brand Management - Overview
- Brand Management - Diversity
- Inside Brand Management
- Brand Management - Equity
- Brand Management - Equity Models
- Brand Management - Architecture
- Brand Identity and Positioning
- Brand Management - Promotion
- Brand Management - Extension
- Brand Management - Co-branding
- Maintaining The Brand
- Brand Management - Performance
- Brand Management - Leveraging
- Brand Management - Valuation
- Brand Management Resources
- Brand Management - Quick Guide
- Brand Management - Useful Resources
- Brand Management - Discussion
Brand Management Tutorial
Brand Management is the process of creating, developing, and supervising the progress of a brand. This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation. This tutorial will teach you the basic terms in branding and provide ideas on how to manage a brand right from creation to its valuation.
Audience
This tutorial is meant for all those readers who would like to understand the basics of Brand Management. It will be immensely useful for management students who are keen to make a career in Marketing.
Prerequisites
We assume the reader has a basic knowledge of business administration and marketing concepts. Creativity, analytical thinking, strategic thinking, and good communication skills are a plus.