What are the Highest Paying Digital Marketing Jobs?

Qualifications, experience, and skill sets are the ruling parameters in the job world. Sometimes skills beat the other norms and can land you your favorite job with a good package. Digital marketing job is no exception. If you're figuring out the highest-paying digital marketing jobs you should try, you're on the right page.

Keep reading the article and understand how much you can bag if you have similar skills, knowledge, and experience.

The salary package depends on various terms and conditions, including the job role and responsibility, company volume, annual turnover, etc. The highest-paid job in the digital marketing sector will depend on the skill set and experience in a specific marketing branch. Thus, a deserving candidate can bag good payroll in a reputed company.

Measures that Decide the Highest Salary in Digital Marketing: What You Should Count

Digital marketing deals with marketing online, which includes brand promotions, Google ads, paid campaigns, pay-per-click, content marketing, social media marketing, etc. when an organization is looking for a candidate to manage marketing online, there they want specific knowledge, skills, qualifications, and previous work experience. Based on these measures, deserving candidates can figure out his/her salary.

On the other hand, a candidate must consider the company's reputation, working culture, vision and mission, annual turnover, growth aspects, learning opportunities, etc. Thus, it's both-way traffic; the company and candidate must consider each other's value.

As digital marketing never comes with any static marketing strategy and constantly changes with the trends, a candidate should have the space to learn and apply new techniques while working. Thus, the result-oriented job creates a team that always thrives for success yet is ready to experiment with new trends and produce outcomes.

Experienced digital marketers consider all these parameters before joining any organization and calculate the amount to be credited to their accounts at the end of the month. Candidates from various parts of India have a command of their regional language, but digital marketing is a corporate profession. Here, you have to have a good command of the English language, both written and verbal, for effective communication with the team members and clients.

Let's know which marketing role offers an excellent package to the deserving candidate.

The Top 5 Positions in Digital Marketing with the Highest Salary

Multiple roles are offered in digital marketing, but the selective positions with significant responsibilities get a handsome package with attractive perks. Below are the top 5 positions with their job role and salary package. The salary package here mentions the approximate range; the figure may differ based on the company and the candidate's experience.

Here we go −

Digital Marketing Manager

The position is lucrative regarding career growth and learning opportunities while encountering the most challenging phase of the industry.

The Role & Responsibility − A digital marketing manager oversees the overall digital marketing team and the development of strategies. He/she will actively monitor the online activities for brand promotion, social media marketing, and website traffic, analyze analytics reports, check several paid campaigns, etc. As the role is to build a strong team of marketers, he/she must have leadership qualities to address the team members, check all the marketing activities, and adopt different strategies and plans based on reports. The primary goal of a marketing manager is to generate leads, acquire customers, and increase sales using various marketing channels.

Qualifications − Minimum Bachelor's degree in relevant field; Should have excellent communication skills in written & verbal.

Salary (Approx) − Average annual salary would be 6.5 LPA to 18 LPA

E-Commerce Specialist

The booming online store concept is behind the success story of this position.

The role & responsibility − E-commerce specialist mainly deals with online stores, customer acquisition, understanding customers and their preferences, managing the store traffic, and analyzing the leads and conversion ratio. He/ she needs to optimize the product pages, insert keywords, update product descriptions, resolve customers' queries if there are any, check the payment gateway, and monitor smooth transactions, including refund and replacement policies. Further, generating leads, planning, and strategy to retain existing customers and attract new customers are also included in its job role.

Qualifications − Should have a minimum Bachelor's degree in Marketing

Salary (Approx) − An E-commerce specialist can take an average of 4.5 LPA to 9 LPA ( 5+ years of experience)

Brand Marketing Expert

Brand Marketing expert is a challenging position with great learning opportunities.

The role & responsibility − If you're good at storytelling, the post is for you. Companies are sustaining and growing in the market based on their brand stories. Digital readers and customers love to listen to stories that a Brand Marketing Expert must generate on several online platforms. He/she must have a creative and emotional mind to hook the readers with the story, which very much relates and is close to the customers. The responsibility is an enjoyable ride; expert people create an opportunity to interact with people to sense their demands. The candidate must be detail-oriented, communicate well, and be a visionary professional.

Qualifications − Should have Bachelor's in Marketing; MBA will serve additional benefits.

Salary (Approx) − A Brand Marketing Expert can get an average package between 5 LPA to 19 LPA.

Visual Designer & Digital Artist

The most creative brains can paint with great visual graphics, attracting customers and confirming sales.

The role & responsibility − A visual designer creates the most creative and visually appealing website, logo, and graphic design posts to attract customers. The designs must align with the brand and the product to attract visitors. A visual designer designed several informative posts with beautiful graphics for social media campaigns. The candidate must have the sense to attract customers with a creative approach.

Qualifications − Should have Bachelor's degree in Graphic design, Fine Arts.

Salary (Approx) − The creative mind can bag an average salary between 4.5 LPA to 13 LPA.

Social Media Marketer

A Social Media Manager can engage social media users on their company pages and market the brand across the platforms.

The role & responsibility − Social media Marketers must have the skill to generate leads using the massive user base of social media. The post is among the highest salary range because of its involvement in various online activities and continuous process to attract and engage leads for branding. Both duties must play with engagement, customer acquisition, and company growth. The role is challenging because of the changing scenario in social media and the user's behaviors which influence their buying decision. The post is for the multitasker, which includes generating the content, email marketing, and posts on social media with proper captions and descriptions.

Qualifications − Minimum 10+2, A Certificate course on Mass Communication and Digital Marketing will add additional benefits.

Salary (Approx) − A Social Media Marketer can bag an average salary between 2 LPA to 12 LPA.

Besides the above-noted responsible posts with the highest salary package, a few more digital marketing posts offer reasonable packages to deserving candidates. If you have experience, knowledge, and skills, you too can apply for the below posts −

• Pay-per-click Manager − Average salary range between 3 LPA to 8 LPA

• SEO Specialist − Average 2.5 LPA to 5 LPA

• Digital Project Manager − Average salary range between 1.5 LPA to 3.5 LPA

• Content Strategies − Average package 4.5 LPA

• Content Strategies − Average package 4.5 LPA

• Marketing Analyst − Average package 4.5 LPA

The salary average is subject to increase based on your performance, skill-building, team management, and contribution large in sales. Further, the salaries we have mentioned here could vary based on companies and their internal payment policies.

Conclusion

The digital marketing field is full of creative aspects, building new skills, learning new techniques and technology, apply the same on various online platforms. Digitalization makes possible effective marketing techniques that work for the growth of companies. However, the digital marketer should focus on growth as it's an ever-changing field requiring constant jumps from one to another for proper alignment with the trends.