Strategic Planning and Analysis for Marketing
Master Strategic Marketing Analysis
Lectures -9
Duration -1.5 hours
30-days Money-Back Guarantee
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Course Description
In a world where the evolving landscape of marketing can leave even the most seasoned professionals feeling lost and frustrated, there's a crucial need for expertise in Strategic Planning and Analysis. The constant struggle to adapt, the pain of missed opportunities, and the frustration of not knowing where to begin can be overwhelming. In this digital age, the importance of mastering the art of strategic marketing cannot be overstated. It's the key to staying ahead in the ever-evolving business landscape. It is what guides companies through the turbulent sea of competition and change, ensuring they remain relevant, profitable, and poised for growth.
In your marketing journey, you will be on a quest to master the art of strategic planning and marketing analysis. From crafting an effective strategic plan to conducting in-depth internal and external analyses, you will unlock the secrets of market segmentation, customer behaviour, and competitor analysis. Our comprehensive course provides you with the essential tools and knowledge to not only understand but thrive in the intricate world of strategic marketing. Join our Strategic Planning and Analysis for Marketing course, and let the pain of marketing frustration become a thing of the past.
It's time to embrace the power of strategic thinking and elevate your marketing endeavours to new heights. Enroll today and chart a course for marketing success!
Goals
By the end of this, you will be able to:
Understand the principles of strategic planning and its importance in various industries.
Develop the skills necessary to create a comprehensive strategic plan, from concept to execution, aligning with organisational objectives.
Explore strategic planning within the context of marketing and its role in promoting products and services effectively.
Master the art of strategic and marketing analysis to identify market opportunities and threats, enhancing decision-making.
Conduct internal analyses to assess an organisation's strengths and weaknesses for strategic planning purposes.
Perform external analyses to evaluate market dynamics, competitive forces, and opportunities for strategic positioning.
Learn market segmentation, targeting, and positioning strategies for effective market outreach.
Acquire customer analysis techniques to understand customer preferences, needs, and behaviour, aiding product development.
Gain competitor analysis skills to assess the strengths and weaknesses of rivals and devise competitive strategies.
Prerequisites
What are the prerequisites for this course?
Internet Connection
No Formal Entry Requirements
Passion for Learning
A Good Understanding of English
![Strategic Planning and Analysis for Marketing Strategic Planning and Analysis for Marketing](https://d3mxt5v3yxgcsr.cloudfront.net/courses/17142/course_17142_image.jpg)
Curriculum
Check out the detailed breakdown of what’s inside the course
An Introduction to Strategic Planning
1 Lectures
-
An Introduction to Strategic Planning 08:25 08:25
Development of a Strategic Plan
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Strategic Planning for Marketing
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Strategic and Marketing Analysis
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Internal Analysis
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
External Analysis
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Market Segmentation, Targeting and Positioning
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Approaches to Customer Analysis
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Approaches to Competitor Analysis
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Instructor Details
![Matt Renshaw](https://www.tutorialspoint.com/assets/profiles/727678/profile/200_3509032-1715595663.png)
Matt Renshaw
Professional Learning At Your HomeJanets aims to make education accessible to anyone and every one by providing lessons worth learning and skills worth gaining. With a library boasting over 3000 high-quality eLearning courses, we're dedicated to providing lessons worth learning and skills worth gaining. Our focus? Delivering Creativity, Quality, and Ease of Learning through our interactive courses.
What sets Janets apart? It's the seamless access to learning, anytime, anywhere, on any device. Whether you're a busy professional or a lifelong learner, our platform caters to your needs. Our instructors are not just experts; they're mentors, guiding you every step of the way. And with round-the-clock customer assistance, you're never alone in your learning journey.
Janets paves the way to a better future, one skill at a time. If you want to join this community of learners and influencers, it’s just a few clicks away.
Welcome, to Janets!
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![adobe logo](/market/public/assets/newDesign/img/adobe.png)
![adp logo](/market/public/assets/newDesign/img/adp.png)
![apple logo](/market/public/assets/newDesign/img/apple.png)
![armani logo](/market/public/assets/newDesign/img/armani.jpg)
![bosch logo](/market/public/assets/newDesign/img/bosch.png)
![capegemini logo](/market/public/assets/newDesign/img/capegemini.png)
![cisco logo](/market/public/assets/newDesign/img/cisco.png)
![hdfcbank logo](/market/public/assets/newDesign/img/hdfcbank.png)
![ibm logo](/market/public/assets/newDesign/img/ibm.png)
![intel logo](/market/public/assets/newDesign/img/intel.png)
![mastercard logo](/market/public/assets/newDesign/img/mastercard.png)
![netflix logo](/market/public/assets/newDesign/img/netflix.png)
![qualcomm logo](/market/public/assets/newDesign/img/qualcomm.png)
![samsung logo](/market/public/assets/newDesign/img/samsung.png)
![sony logo](/market/public/assets/newDesign/img/sony.png)
![unilever logo](/market/public/assets/newDesign/img/unilever.png)
![walmart logo](/market/public/assets/newDesign/img/walmart.png)
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