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Story-Selling Course for Email & Content Marketing

person icon Zach Miller

4.3

Story-Selling Course for Email & Content Marketing

Business & personal communication is important. Storytelling results in more sales, higher conversions & more leads.

updated on icon Updated on Jul, 2024

language icon Language - English

person icon Zach Miller

English [CC]

category icon Marketing,Content Marketing

Lectures -14

Resources -1

Duration -2.5 hours

4.3

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Course Description

The purpose of this course is to share clear and specific ways to make your email & content more effective when it comes to your bottom line... REVENUE.

Take this course because you're tired of talking theory, and want to improve at what you do.  Or, because you want to add more to your next conversation. Use my sound bites or create your own.

Expect to learn more and quickly because course is split into 2 sections lessons averaging 60 minutes each.  Each lesson contains a minimum of 3 things you can do now to make your content stronger.

The course is produced by me, so it's fun, heavy on the visuals, and shares most of its lessons via stories. It's designed to inspire, but more importantly to leave you with specific things you can start doing (as early as today) to make your content work harder for you.

The people who will benefit most from our lessons include:

- anyone with content in their title, responsibility, or general interests

- marketers at companies large and small

- sales groups, pr teams, and communication types with an interest in content marketing

- students of content both new and old

- anyone who wants the money they spend on content, to come back to them via the sale of their product/service/solution/etc

Who this course is for:

  • Email Marketers
  • Entreprenuers
  • Anyone who wants to share their story and make more money
  • Online marketers looking to make easy money
  • Anyone with an email list

Goals

  • In this Email Marketing / Storytelling course, you'll know the Perfect Email Sequence.
  • In this Email Marketing / Storytelling course, you'll know the Attractive Character and it's Archetypes
  • In this Email Marketing / Storytelling course, you'll know the SOAP Email Sequence.
  • In this Email Marketing / Storytelling course, you'll know the SEINFELD Email Sequence.
  • In this Email Marketing / Storytelling course, you'll learn what a Value Ladder is and how to make one for yourself.

Prerequisites

  • You should know how to use a computer at a beginner level.
Story-Selling Course for Email & Content Marketing

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction
8 Lectures
  • play icon Introduction 00:41 00:41
  • play icon The Perfect Email Sequence 10:35 10:35
  • play icon SOAP Email Sequence 12:55 12:55
  • play icon SEINFELD Email Sequence 10:51 10:51
  • play icon Walkthrough of My SOAP Sequence 28:33 28:33
  • play icon Client SOAP Sequence Example 11:09 11:09
  • play icon Expert Positioning 18:13 18:13
  • play icon Voice Inflection for 2X Sales 17:21 17:21
The Value Ladder
5 Lectures
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Instructor Details

Zach Miller

Zach Miller


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