SEO for Google's Search Generative Experience (SGE)
Learn the secrets of Search Engine Optimization (SEO) tailored for Google's cutting-edge Search Generative Experience
SEO,Search Engine Optimization (SEO),Search Engine Optimization
Lectures -22
Duration -1 hours
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Course Description
Learn the secrets of Search Engine Optimization (SEO) tailored for Google's cutting-edge Search Generative Experience (SGE) with our comprehensive course. As the digital landscape evolves, staying ahead of the curve is crucial, and our course is designed to ensure that you master the nuances of SEO for SGE. From understanding Generative AI, how it works, and its limitations, to the changes in ranking factors for SGE purposes, we cover it all.
Spearheaded by a multi-award-winning digital marketer, this curriculum is meticulously crafted to demystify the anxiety many marketers face with the advent of Google's SGE and the perceived threat to SEO traffic.
What will You Learn?
This comprehensive course delves into the three methods of optimizing Generative AI models, an essential triad for modern SEO: Prompting, Tuning, and retrieval-augmented Generation. We place a strong emphasis on the Most Important Factors for Ranking in Google's SGE.
The course discusses the process of influencing Google's SGE snapshot results and the pros and cons of optimizing for Google's Search Generative Experience. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.
The course is designed around 5 specific goals:
1. Understand Generative AI - What is it, Types of Generative AI, Limitations & Example
2. Learn the methods of optimizing Generative AI models (LLMs)
3. Understand the most important Ranking factors for Google's Search Generative Experience (SGE)
4. Understand The Process of Influencing Google's SGE Snapshot results
5. Understand the Winners, Losers and opportunities of SEO for Google's Search Generative Experience
Your Instructor
Constantin is the multi-award-winning Chief Digital Officer @ Pufferr. With an impressive academic background, Constantin holds not one, but three Master's degrees, showcasing his dedication to continuous learning and mastery of diverse fields. His expertise extends beyond traditional realms as he also boasts a Diploma in VR and game Development.
Constantin's commitment to staying at the forefront of the digital landscape is exemplified by his completion of the prestigious Disruptive Digital Marketing Program at the University of Oxford.
While addressing these key topics, the course prepares you to confidently navigate the changing SEO landscape, transforming your SGE apprehension into mastery. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.
Learn digital marketing with one of the most awarded digital marketers in the UK!
Some of the 50+ awards and nominations we have won as a team at Puffer include the UKBA Award for Best Marketing Agency, The UKB&I Award for Best Family Business, 4 Drum Awards, Global Digital Awards for Best Biddable Campaign, Best Website Project at UK Digital Awards, and many more.
Who this course is for:
- SEO Specialists
- Digital Marketers
- Online Marketers
Goals
Understand Generative AI - What is it, Types of Generative AI, Limitations & Example
Learn the methods of optimizing Generative AI models (LLMs)
Understand the most important Ranking factor for Google's Search Generative Experience (SGE)
Understand The Process of Influencing Google's SGE Snapshot results
Understand the Winners, Losers and opportunities of SEO for Google's Search Generative Experience (SGE)
Prerequisites
A desire to learn about the shift from traditional SEO to the new era of Search Generative Experience (SGE)
![SEO for Google's Search Generative Experience (SGE) SEO for Google's Search Generative Experience (SGE)](https://d3mxt5v3yxgcsr.cloudfront.net/courses/17569/course_17569_image.jpg)
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
9 Lectures
-
What is & how it works 04:52 04:52
-
Grounding & Tuning 03:41 03:41
-
Types of Generative AI 02:14 02:14
-
Synthetic Data 03:57 03:57
-
Clarify the ChatGPT/BARD confusion 02:15 02:15
-
The Limitations 05:08 05:08
-
Quick example of how LLMs generate output 02:08 02:08
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Understanding Tokens 03:45 03:45
-
Word Embeddings 04:00 04:00
Three Methods of Optimising Generative AI Models
4 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
The Most Important Ranking Factor for Google Search Generative Experience (SGE)
3 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
PROS & CONS of Optimising for SGE
3 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Winners & Losers
3 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Instructor Details
![Constantin Singureanu](https://www.tutorialspoint.com/assets/profiles/763054/profile/200_3188250-1701081442.jpg)
Constantin Singureanu
Constantin is the Chief Digital Officer at Puffer, one of the most awarded Digital Marketing Agencies in the UK. He holds three Master’s degrees and a VR and Game Development diploma and has completed the Disruptive Digital Marketing Program at the University of Oxford.
Perhaps most importantly, Constantin blends theory with proven marketing experience. Other courses will tell you what they think could work; this course teaches what we know works because we’ve tried it ourselves.
Some of the 50+ awards and nominations we have won as a team at Puffer include the UKBA Award for Best Marketing Agency, The UKB&I Award for Best Family Business, 4 Drum Awards, Global Digital Awards for Best Biddable Campaign, Best Website Project at UK Digital Awards, and many more.
Learn digital marketing with one of the most awarded digital marketers in the UK!
Course Certificate
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![intel logo](/market/public/assets/newDesign/img/intel.png)
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![qualcomm logo](/market/public/assets/newDesign/img/qualcomm.png)
![samsung logo](/market/public/assets/newDesign/img/samsung.png)
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