Review of Magento Platform – Content Management System

Magento is a fastest growing open source eCommerce platform that uses MySQL and Zend PHP databases. Magento is a very flexible eCommerce platform that facilitates powerful marketing, management of multiple websites, catalogue management, and integration with Google Website Optimizer and over 50 payment gateways. It gives the flexibility for the users to control the content, look and functionality of the ecommerce store.

Magento was originally developed by Varien Inc., a US private company in California. Today, some of their largest users are Burger King, Nestle, Murad, BevMo, and Coca-Cola. Magento open source CMS platform provides increased control in terms of merchandising to promotion and much more, an increased return on investment which leads to increased growth.

Products

Magento is the provider of three distinct platforms so you could opt for the one that best fits your requirements. Magento Community Edition, Magento Enterprise Edition and Magento Enterprise Cloud Edition are the three platforms.

Magento Community Edition is an open-source eCommerce platform for developers and small businesses. It is a free edition featured to meet the needs of small business site to a beginner who wants to experiment and learn to build an online store.

Magento Enterprise Edition is not free, but has more features and functionality. It has out-of-the-box functionality, an unlimited ability to customize, and seamless third-party integrations empower thousands of retailers, brands, and businesses to rapidly innovate and grow their businesses. This edition is designed for large businesses that require technical support with installation, usage, configuration, and troubleshooting.

Magento Enterprise Cloud Edition is an Open Source Platform that provides merchants the ability to deploy faster, with a managed service and cloud hosting that is optimized for the Magento platform. It is a managed and automated platform that offers highly distinguished customer experiences, enhanced merchant ability to respond to the rapid change in technology and also simplified integration with existing systems. No system administrator is required as they deploy databases, web server, and caching servers themselves.

Features

Magento employs the MySQL/MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. Key features include:

• Analytics Integration: Magento helps you achieve better results by letting you integrate with Google Analytics which helps to easily analyze the behavior of customers on your site.

• Web Template System: Supports multiple similar-looking pages and allows installation and customization of themes to change the display of the website or its functionality.

• WYSIWYG Editor: Makes catalog browsing and catalog management very easy by providing a What You See Is What You Get editor for content creation.

• Customization Options: Provides options for customizing web pages by adding or editing PHP, HTML and CSS.

Why Prefer Magento?

• Security: Magento provides a secure platform for any eCommerce business with Secure Payment Bridge providing PCI Data Security Standard (PCI PA-DSS) compliance.

• Scalability: Built to scale from 1 to a million products, avoiding common pitfalls for developers and enabling systematic managed growth.

• Performance: Can easily handle in excess of 500k products and more than 85k orders per hour, designed to sustain heavy traffic.

• Built-in Features: Comes with standard features like up-sell, marketing modules, product bundles, stock management, multi-lingual, multi-currency and multi-store support.

• SEO Friendly: Provides SEO friendly URLs, Meta Description, dynamic sitemaps generation, making SEO optimization handy for websites with huge amounts of products.

• Third-party Integration: Easy integration with payment gateways, Merchant APIs, Logistic & Shipping APIs and other services.

• Community Support: Has extensive community support with businesses using Magento and development community creating new themes and plugins.

Magento is one of the most popular open source e-commerce software which can be used to build the growth of online marketing and content shops. Magento does not require costly licenses for business users to get started with building their content management system.

Magento gives online merchants unprecedented power to create or edit sites that best suit their unique business needs, making it an ideal choice for businesses looking to establish a robust online presence.