Online Course “Certified Google Advertising Professional”

In this course, you will learn how to set and effectively manage campaigns in Google Search, Google Display Network and YouTube as a way to bring potential customers to your website and convert them into leads or sales.

By the end of the seminar participants will be able to:

Setting up Your Google Ads Account

• How to create a Google Ads Account
• What preferences to choose when you setting up the account
• How to setup your billing payment and payment methods

 Manage Google Search Ads

• Setup campaigns in Google Search
• Find the best keywords and write amazing advertising texts that will capture audience attention.
• Apply methods that will help use improve the quality score of the keywords.
• Use the tools that can help the measurement and analysis of the results
• Effectively determine the bid and advertising budget

 Manage Campaigns in Google Display Network

• Set up campaigns in Google Display Network
• Set the right parameters for better targeting.
• Choose the right targeting so that banners ads will appear in targeted websites and at the same time reduce the cost per click.
• Create retargeting campaigns that will follow website visitors
• Measure and optimize the Google Display Network campaigns

 Manage Campaign in YouTube

• Set up campaign that will play in YouTube
• Choose the right YouTube campaign based on the goals requested
• Promote videos through the YouTube paid video ads for maximum exposure.