New Product Development
Guide to create a concept in 5 minutes to win consumers' hearts
Updated on Jul, 2024
Language - English
Product Management,Business,Management
Lectures -18
Duration -51 mins
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Course Description
If you are involved in business or marketing, you will always think of generating new idea, creating new products and offering more benefits to your end-users. It is always true. Competition is like swimming upstream, you only go forward or backward. You can not stay in the same position.
New products are the major driver of revenue growth in today's dynamic business environment. In this course, I organized knowledge into useful and insightful frameworks, covering all aspects of new product development: concept template, key principles to develop concepts, key principles to find winning insights, steps of finding winning insight, creating product platform, etc.
THIS IS A DISTINCT GUIDE COURSE YOU HAVE EVER GOT!
I am not an academic theorist. I am a professional marketing expert in both traditional business and non-traditional business. I tried to keep this course as short and concise as possible because I can understand that businessmen or managers like us don’t have much time.
Goals
- Discover the principles of developing winning concepts and the steps to get there.
- Discover the concept template to simplify your concept development.
- Discover the examples in multi-categories. Your turn to develop your own concepts.
- Discover how to develop ideas and new products.
Prerequisites
- Open-minded mindset
- Practice
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
3 Lectures
-
Introduction
01:10
01:10
-
Roles of Product Concepts
12:43
12:43
-
What is a product concept?
01:26
01:26
Key Concepts and how to do
3 Lectures
Key Pricinples
7 Lectures
3 steps of finding winning insight
4 Lectures
Claim Development
1 Lectures
Instructor Details
Ryan Holmes
About me
Ryan's professional background includes holding the position of Global Marketing Head at Orion Food, the 12th largest confectionery group in the world with a revenue of 1.9 billion USD in 2022. He has managed marketing strategy and operations in over 50 countries and has a track record of success in driving revenue growth and market share.
His professional marketing career began in 2009, and he has handled various multi-million dollar brands, including OMO Detergent, 0 Degree RTD Green Tea and Number 1 Energy Drink. Ryan is known for his strategic mindset, creativity, and ability to drive brands to success.
Ryan is a passionate individual who is dedicated to professional development and continues to make a positive impact in the marketing industry.
One of Ryan Holmes' proudest accomplishments is his journey to becoming a self-made millionaire. He has utilized his extensive knowledge and experience in marketing to excel in trading, investing, and various areas of digital business. Recently, he has taken a new step forward by sharing his wealth of knowledge and experience through social media, opening up about his life and work to a wider audience. Through this, he hopes to inspire and guide others on their own path to success.
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