Marketing Strategy Mastery: Business Fundamentals 101
Business Fundamentals & Business Strategy 101 : Marketing Strategy On A Elite Level : MBA Knowledge : Digital Marketing
Marketing,Marketing Fundamentals,Business Fundamentals
Lectures -90
Resources -3
Duration -14.5 hours
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Course Description
In the rapidly evolving world of business, a well-crafted marketing strategy is the key to success. Our comprehensive course, "Marketing Strategy Mastery: Business Fundamentals 101," is designed to empower aspiring marketers and entrepreneurs with the essential knowledge and skills needed to excel in the dynamic field of marketing.
This course serves as a gateway to the exciting realm of marketing, providing learners with a solid foundation in fundamental concepts, theories, and frameworks that underpin successful marketing strategies. Through engaging lectures, practical exercises, and real-world case studies, students will develop a deep understanding of the strategic aspects of marketing and its pivotal role in driving business growth.
From the outset, learners will be introduced to effective market research methodologies, enabling them to analyze target audiences, identify competitors, and uncover industry trends. Armed with this knowledge, they will be able to develop compelling value propositions that resonate with customers and differentiate their businesses in crowded marketplaces.
As the course progresses, students will learn to create comprehensive marketing plans tailored to their specific business goals and challenges. They will explore various marketing channels, including digital, social media, traditional advertising, and public relations, to discover how to leverage these platforms for maximum impact.
Understanding consumer behavior is vital in crafting successful marketing campaigns, and this course delves into the psychology behind customer decision-making. Learners will gain valuable insights to create persuasive messages that align with customer needs and aspirations.
Additionally, the course covers essential branding strategies to build strong brand identities and foster brand loyalty. By analyzing marketing metrics and key performance indicators (KPIs), students will learn to measure campaign success and make data-driven decisions.
Furthermore, learners will explore pricing strategies, customer relationship management (CRM), and integrated marketing communications, gaining a holistic view of marketing strategies that drive sustainable growth.
In conclusion, "Marketing Strategy Mastery: Business Fundamentals 101" is a comprehensive and enriching learning experience that equips participants with the expertise to develop, implement, and adapt effective marketing strategies in today's competitive landscape. Whether you are an aspiring marketer, entrepreneur, or business professional, this course will empower you to make informed marketing decisions and achieve lasting success in your endeavors.
Who this course is for:
- This course is for everybody, beginners and experts
Goals
Grasp marketing fundamentals & theories for successful strategies.
Master market research: analyze audiences, competitors, and trends.
Craft compelling value propositions for target customers.
Develop comprehensive marketing plans aligned with goals.
Utilize diverse channels: digital, social, traditional, and PR.
Understand consumer behavior for effective campaigns.
Build a strong brand identity & maintain consistent messaging.
Measure campaign success using key metrics & data analysis.
Implement optimal pricing strategies for products/services.
Use CRM to manage interactions, retention & loyalty.
Create cohesive integrated marketing communications.
Adapt strategies to stay relevant amid evolving trends.
Prerequisites
No requirements just be ready to learn and start your journey to financial freedom.
If you have a computer you will have a better experience but the phone works as well.
![Marketing Strategy Mastery: Business Fundamentals 101 Marketing Strategy Mastery: Business Fundamentals 101](https://d3mxt5v3yxgcsr.cloudfront.net/courses/17479/course_17479_image.jpg)
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
-
Introduction 00:46 00:46
Section1 Introduction to Marketing Strategy
3 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Section2 Market Research and Analysis
4 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Section3 Consumer Behavior and Target Audience Segmentation
4 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Section4 Competitive Analysis and Positioning
8 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Section5 Branding and Brand Strategy
6 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Section6 The Foundations of Digital Marketing Strategy
4 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Section7 Product Launch and Go-to-Market Strategy
2 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Section8 Pricing and Pricing Strategy
2 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Section9 Marketing Communication and Integrated Marketing
2 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Section10 Sales and Marketing Alignment
5 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Interlude
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Social Media Management
17 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Instagram Marketing
22 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
FaceBook Marketing
9 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Instructor Details
![BERNARD MARTIN](https://www.tutorialspoint.com/assets/profiles/587605/profile/200_2749407-1700724002.jpeg)
BERNARD MARTIN
Super Blessed to be able to put my 18 years of blood, sweat & tears all in course form for you all! I have accomplished a lot and also lost a lot but the good thing is with my courses I will save you from having to go through the pain & heartaches that I was forced to face chasing this entrepreneur lifestyle.
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![unilever logo](/market/public/assets/newDesign/img/unilever.png)
![walmart logo](/market/public/assets/newDesign/img/walmart.png)
![adobe logo](/market/public/assets/newDesign/img/adobe.png)
![adp logo](/market/public/assets/newDesign/img/adp.png)
![apple logo](/market/public/assets/newDesign/img/apple.png)
![armani logo](/market/public/assets/newDesign/img/armani.jpg)
![bosch logo](/market/public/assets/newDesign/img/bosch.png)
![capegemini logo](/market/public/assets/newDesign/img/capegemini.png)
![cisco logo](/market/public/assets/newDesign/img/cisco.png)
![hdfcbank logo](/market/public/assets/newDesign/img/hdfcbank.png)
![ibm logo](/market/public/assets/newDesign/img/ibm.png)
![intel logo](/market/public/assets/newDesign/img/intel.png)
![mastercard logo](/market/public/assets/newDesign/img/mastercard.png)
![netflix logo](/market/public/assets/newDesign/img/netflix.png)
![qualcomm logo](/market/public/assets/newDesign/img/qualcomm.png)
![samsung logo](/market/public/assets/newDesign/img/samsung.png)
![sony logo](/market/public/assets/newDesign/img/sony.png)
![unilever logo](/market/public/assets/newDesign/img/unilever.png)
![walmart logo](/market/public/assets/newDesign/img/walmart.png)
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