Market Research Made Simple: Study Your Target Audience
Discover What Makes Your Dream Customers Want to Buy to Improve Your Digital Marketing Strategy & Increase Conversions
Lectures -28
Duration -3 hours
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Course Description
Are you still struggling to motivate your prospects and customers to take action?
That's an issue so many online business owners face and it's not surprising...
Because there's a MASSIVE AMOUNT of information and competition in the marketplace - more than ever before...
Which means consumers have the ball in their court when making purchases online. But that doesn't mean they have ALL the power...
It just means we need to analyze the right information (or knowledge) to better understand what truly motivates our customers.
So, the real question is: do you really know what motivates your customers?
Do you understand how they make the decision to buy a product or service like yours?
Or know where they go to research those kinds of products?
Who this course is for :
- Anyone that wants to learn how to do market research
- Anyone that's building a new website or store online
- Anyone that's creating a new product or service to sell online
- Anyone that's looking to learn more about their target audience
Goals
- With Market Research You'll Discover What Makes Your Dream Customers Buy So You Can Improve Your Digital Marketing Strategy & Make More Sales.
- You'll Learn What Market Research Is & The Benefits.
- You'll Understand What Types of Data You'll Gather in Your Market Research.
- You'll Learn The 5 Steps of Market Research.
- You'll Learn How to Create Your Customer Avatar for Market Research.
- You'll Discover Reliable Market Research Tools to Save Time and Energy.
- You'll Understand What Common Market Research Mistakes to Avoid.
Prerequisites
- A desire to learn the process of market research.
- A computer and an internet connection.
- It'll also help to have access to your website analytics (like Google Analytics, Facebook Analytics, etc.) for good market research.
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Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
27 Lectures
-
Introduction 02:29 02:29
-
​What Market Research Is 04:07 04:07
-
Benefits of Market Research 10:00 10:00
-
Types of Data You'll Gather 05:09 05:09
-
Process Overview 02:27 02:27
-
Step 1 - Purpose 02:00 02:00
-
Step 2 - Create Your Customer Avatar 03:38 03:38
-
Step 3 - Gather Data 07:06 07:06
-
Step 4 - Gather Customer Feedback 07:24 07:24
-
Step 5 - Analysis & Reporting 07:24 07:24
-
Market Research Mistakes to Avoid 07:05 07:05
-
Market Research Tools 04:17 04:17
-
Market Research Template 02:23 02:23
-
Facebook 09:27 09:27
-
Nielsen MyBestSegments 10:16 10:16
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Google KW Planner 10:09 10:09
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Google Trends 08:20 08:20
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AnswerThePublic 09:33 09:33
-
Quora 11:18 11:18
-
Social Tools 12:48 12:48
-
Google 13:02 13:02
-
Amazon 09:21 09:21
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SimilarWeb 06:07 06:07
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SEMRush 04:36 04:36
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Compiling Data 10:25 10:25
-
Action Plan & Reporting 09:13 09:13
-
Conclusion 00:29 00:29
Instructor Details
![Sasha Miller](https://www.tutorialspoint.com/assets/profiles/153324/profile/200_26572-1575288771.jpg)
Sasha Miller
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![adobe logo](/market/public/assets/newDesign/img/adobe.png)
![adp logo](/market/public/assets/newDesign/img/adp.png)
![apple logo](/market/public/assets/newDesign/img/apple.png)
![armani logo](/market/public/assets/newDesign/img/armani.jpg)
![bosch logo](/market/public/assets/newDesign/img/bosch.png)
![capegemini logo](/market/public/assets/newDesign/img/capegemini.png)
![cisco logo](/market/public/assets/newDesign/img/cisco.png)
![hdfcbank logo](/market/public/assets/newDesign/img/hdfcbank.png)
![ibm logo](/market/public/assets/newDesign/img/ibm.png)
![intel logo](/market/public/assets/newDesign/img/intel.png)
![mastercard logo](/market/public/assets/newDesign/img/mastercard.png)
![netflix logo](/market/public/assets/newDesign/img/netflix.png)
![qualcomm logo](/market/public/assets/newDesign/img/qualcomm.png)
![samsung logo](/market/public/assets/newDesign/img/samsung.png)
![sony logo](/market/public/assets/newDesign/img/sony.png)
![unilever logo](/market/public/assets/newDesign/img/unilever.png)
![walmart logo](/market/public/assets/newDesign/img/walmart.png)
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