Introduction to Digital Marketing Course
Digital Marketing
Digital Marketing,Digital Transformation,Marketing
Lectures -18
Duration -1 hours
30-days Money-Back Guarantee
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Course Description
Digital marketing is a broad concept and includes various channels like search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.
The digital strategy should have the right mix from a business and customer perspective. Therefore, the right "digital marketing" plays a key role in a brand’s success. This course helps us learn how to achieve marketing objectives through the application of digital technologies, or, in other words, through the use of electronic communications technology.
Goals
- What is Digital Marketing?
- Importance of Digital Marketing
- How does Digital Marketing work?
- Players in Digital Marketing
- How does Digital Marketing Stand against Conventional Marketing?
Prerequisites
No requirements
![Introduction to Digital Marketing Course Introduction to Digital Marketing Course](https://d3mxt5v3yxgcsr.cloudfront.net/courses/14797/course_14797_image.jpg)
Curriculum
Check out the detailed breakdown of what’s inside the course
Roadmap
1 Lectures
-
Roadmap 01:03 01:03
Shift your perspective
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Digital evolution of Media and its vehicle
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Evolution of product in our life
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Evolution of Digital Media and huge impact of platform products
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Print media ruled till 2011 and how Indian advertising industry works
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Indian advertising industry by medium and its spends - 2019
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Ad Formats of Indian Digital industry and platform split - 2019
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
3 v's of Indian digital advertising explained with overtaking print media and internet spends (by 2021) and its total adex by 2024
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
India's digital adoption comparison between year 2016 & 2024
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Growing opportunities in Digital
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Happening on internet in a minute and users
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Traditional and digital media ecosystem explained
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Components of Digital Marketing
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Metrics & Types of Advertising on Digital Medium
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Types of Advertising and its examples
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Online customers getting influenced
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Topics covered so far
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Instructor Details
![user profile image](/market/public/assets/newDesign/img/default-user-img.jpg)
Basecamp Digital
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![unilever logo](/market/public/assets/newDesign/img/unilever.png)
![walmart logo](/market/public/assets/newDesign/img/walmart.png)
![adobe logo](/market/public/assets/newDesign/img/adobe.png)
![adp logo](/market/public/assets/newDesign/img/adp.png)
![apple logo](/market/public/assets/newDesign/img/apple.png)
![armani logo](/market/public/assets/newDesign/img/armani.jpg)
![bosch logo](/market/public/assets/newDesign/img/bosch.png)
![capegemini logo](/market/public/assets/newDesign/img/capegemini.png)
![cisco logo](/market/public/assets/newDesign/img/cisco.png)
![hdfcbank logo](/market/public/assets/newDesign/img/hdfcbank.png)
![ibm logo](/market/public/assets/newDesign/img/ibm.png)
![intel logo](/market/public/assets/newDesign/img/intel.png)
![mastercard logo](/market/public/assets/newDesign/img/mastercard.png)
![netflix logo](/market/public/assets/newDesign/img/netflix.png)
![qualcomm logo](/market/public/assets/newDesign/img/qualcomm.png)
![samsung logo](/market/public/assets/newDesign/img/samsung.png)
![sony logo](/market/public/assets/newDesign/img/sony.png)
![unilever logo](/market/public/assets/newDesign/img/unilever.png)
![walmart logo](/market/public/assets/newDesign/img/walmart.png)
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