Introduction to Conference Production and Management
Get an overall understanding of the business and the different aspects to consider when creating world-class conferences
Updated on Jun, 2024
Language - English
Event Planning,Business,Communication
Lectures -6
Resources -6
Duration -41 mins
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Course Description
This Introduction to conference production and management is part of the complete guide to Conference Production and Management. The introducion course touches upon all aspects that you need to consider for building a world-class conference. The follow up courses below will go in depth on the various topics such as operations, production, marketing, sales and finance.
This course will teach you the difference between a conference and a summit, a keynote or a panel discussion and help you to understand the different venue options. It will also get you thinking about how to attract sponsors and delegates and much more.
At the end of this course you will have an overall understanding of the business and the different aspects to consider when creating a world-class conference. Interactive exercises unlock the passive knowledge and understanding you may have already gathered about conferences and help you turn this into tangible ideas.
Goals
- Understand the different types of conferences out there
- Learn what makes a great conference program
- Understand what roles your participants play and how to cater to them
- Know how to find and select the best venue for your conference
- Make sure you lay the foundation for commercial success
Prerequisites
No prior experience needed. An understanding of what business conferences are will be helpful.
Curriculum
Check out the detailed breakdown of what’s inside the course
Full Course Outline
6 Lectures
-
Business conferences - Introduction
07:31
07:31
-
Understanding the different types of conferences
07:13
07:13
-
Core elements of a great conference programme / agenda
06:18
06:18
-
Speaker, sponsors, delegates: Understanding different participant roles
05:15
05:15
-
Finding the right location and venue
09:22
09:22
-
A Word About Financial Planning And Budgeting
05:47
05:47
Instructor Details
Jens Cornelissen
The Conference AcademyAbout Me:
From my roots as a trained journalist, I have grown into the event industry over the past 20 years. During this time I have moved through the ranks from Conference Producer to Managing Director. I have build up entire conference divisions from scratch that continue to deliver multi-million revenues.
Having organized hundreds of events in the past, I am now running Merlien Institute together with a fantastic team of dedicated people. My experience from working with industry leaders across Europe, Asia and North America has helped me to build the business I really want - honest, fair and sustainable.
Through my coaching and training I help individuals and companies to develop their conference business and their personal skills.
Course Certificate
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