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How to maximize the power of AI user portraits

person icon Bing Fang

4.4

How to maximize the power of AI user portraits

Creating the Most Personalized User Experience

updated on icon Updated on Jul, 2024

language icon Language - English

person icon Bing Fang

category icon Digital Marketing,Artificial Intelligence,Generative AI (GenAI)

Lectures -18

Duration -8.5 hours

4.4

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Course Description

Dear students, I am "Product Manager Lornshrimp", with more than 20 years of experience in marketing products and intelligent strategy products. Today, I am very honored to invite you to participate in the course "Creating the Most Personalized User Experience: How to Maximize the Magical Power of AI User Portraits" in my "Intelligent Marketing: How Big Models Empower Operations and Product Managers" series.


In this digital age, understanding and applying AI technology to improve marketing efficiency and product quality has become a must-have skill for every operations and product manager. This course aims to deeply explore how to accurately grasp user needs and provide personalized services through AI user portrait technology, so as to stand out in the fierce market competition.


The background of the course is built on the rapid changes in the current marketing environment, and the goal is to help everyone master the core concepts, technologies and application practices of AI user portraits, and the highlight is to combine rich case studies and practical operation guidance to ensure that each student can apply the knowledge they have learned to practical work, and achieve personal ability improvement and business results growth. Let's embark on this learning journey and explore the infinite possibilities of smart marketing!

Goals

Master the basic concepts and functions of artificial intelligence large models.

Understand the importance and application of user profiling in digital marketing.

Learn how to use AI large models to collect, process, analyze, and generate user profile data.

Gain the ability to actually manipulate AI large models to optimize user portraits.


Prerequisites

Basic marketing and user analytics knowledge.

Have some understanding of artificial intelligence and machine learning.

Familiar with data processing and analysis tools.

How to maximize the power of AI user portraits

Curriculum

Check out the detailed breakdown of what’s inside the course

The artificial intelligence model makes your user portrait data richer
3 Lectures
  • play icon How to use artificial intelligence models to obtain more user information 19:54 19:54
  • play icon The Principles, Methods and Effects of Artificial Intelligence Large Models 46:51 46:51
  • play icon User portrait data security is not a problem, and the artificial intelligence 36:23 36:23
How does the AI model help user portrait analysis?
3 Lectures
Tutorialspoint
Use artificial intelligence models to create high-precision user portraits
3 Lectures
Tutorialspoint
How to use artificial intelligence models to create efficient user portrait appl
5 Lectures
Tutorialspoint
Persona: Understand your users and optimize your business
4 Lectures
Tutorialspoint

Instructor Details

Bing Fang

Bing Fang

Senior Internet product expert, with 20 years of work experience, has been engaged in advertising, marketing, growth, strategy and low-code middle office products in well-known companies such as Youku, Baidu (P7), Suning (B9), Jingdong (P9) and other well-known enterprises. The product experience covers the following four areas:
Advertising and marketing system: build an advertising and marketing platform from 0 to 1 for many times, covering brand and effect advertising, display and search advertising, etc.;
Intelligent marketing strategy: With 7 years of experience in intelligent marketing strategy products, covering B-end and C-side, OCPX and other strategies, he has a deep understanding and unique insights into data intelligence strategy;
AI strategy middle platform: Practical experience in planning, designing, and implementing AI strategy middle platform from 0 to 1;
Overseas advertising platforms: Experience in connecting products with overseas advertising platforms such as Facebook, Google, Twitter, etc.

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