How to build a great content strategy
A social media strategy with content that serves your brand.
Updated on May, 2024
Language - English
Lectures -2
Resources -1
Duration -29 mins
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Course Description
Trying to build a brand on social media without a defined strategy can be totally counterproductive. As a freelancer, I often find that my clients are just posting for the sake of it, with little purpose or reason, and as a result, they are not seeing any return on their efforts.
Goals
In this class, I want to help you define an effective content strategy for your brand, that will help you achieve actual business goals on social media. So this is not just about getting more likes or followers, but about the underlying goals you might have, like attracting new employees, generating more leads, or spreading brand awareness.
In order to do that, I will share a template that I use for my own brands, and those of my clients. It starts with your brand identity and biggest business goals, and ends with a “drumbeat of content formats”.
Prerequisites
None, anyone can take this course and learn how to create a strong social media strategy.
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
-
Introduction
01:26
01:26
Course materials
7 Lectures
Conclusion and next steps
1 Lectures
Instructor Details
Robin Denis
I'm a Belgian entrepreneur living in Antwerp. I co-founded two startups called Rockhopper Socks and BluNaranja, and have been helping other startups and companies with marketing and branding over the last three years.
My belief is that strong storytelling should be at the core of every marketing strategy. It allows you to create genuine connections with people and ensures stronger long-term relationships.
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