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How Often Should I Post Fresh Content on My Site?
Posting fresh content is equally important to promoting the same. Unique content brings in the potential to attract more clients and customers when posted accordingly. Read on to know more about how often should you post fresh content on your site!
Whether you are focusing on traditional marketing or digital marketing, content is always king. Now in the case of digital marketing, you have to focus more on every aspect of the content. Not only digital marketing, you are an individual blogger, but you also have to make a proper strategy for posting content on your site or blog, and the same applies to business owners.
If you want to increase the reach and popularity of your blog or site, regular content posting is needed, but people don't know what regular means. In simple words, they didn't know when and how much content they should post in a day, week, or month. So here we will discuss how often you should post content on your site.
The frequency of posts depends on many factors, and a proper strategy for posting content can be made only after taking care of the factors below.
Target Audience
The main objective of blog posts is to reach a new audience and engage the existing ones, so you must analyze your target audience before deciding on the frequency. If you are targeting busy working professionals, daily posts may not work. On the other hand, if your target audience is housewives or students, you have to keep posting daily. Also, many bloggers ask their audience when they want their blogs by posting a poll or form. It will give them an exact idea about the frequency. You must also take care of the time of your posts because time matters a lot. Now if you are targeting a general audience, you can make a general schedule but make sure to follow that strictly.
Consistency
Most of the time, frequency doesn't matter, but consistency always matters a lot. Doesn't matter how often you post content on your site; you must maintain consistency and strictly follow the frequency you decided at the start. Suppose one week you have posted 5 posts and another week you haven't posted anything or just 1 or 2 posts; in such cases, your audience will not get engaged. So even if you post a single post every week, you must follow this strictly. If you follow consistency and a strict posting calendar, your audience will automatically get habitual of it.
Objectives
Blogging and posting content on a website are two different things because both serve different purposes. Also, blogs are of different types, and there is always some objective behind posting on websites. In simple words, content writing is of different types. Companies or business owners post content to generate leads, sales, brand awareness, etc. In contrast, bloggers post content to increase traffic so that they can generate ad revenue. In both cases, everything is different, from the content type to the posting frequency. So, the frequency of posting content depends upon your objectives.
Type of Website
Now, this is very important because the frequency of posting heavily depends on the site type. The most common example is if you have a news website, you have to post several times a week. On the other hand, if you have a travel blog, you will post only when you have to share your traveling experience. Similarly, if you are working on an educational website, you not only have to post very frequently but also have to update the existing post regularly. The type of website simply means the niche of the website. The hotter your niche is, the more frequently you have to post.
Resources
This factor is also very important. If you are running the website or blog solely, it is impossible to post every day, especially when focusing on great quality. On the other hand, if you have a team for writing, SEO, and updating/posting, it will be easier to increase the frequency. Tools also come under resources which not only make the writing easier but also decrease the time in optimization, error detection, and updating/posting. But as mentioned in every case, quality and consistency matter instead of frequency.
How often should I post content on my site?
So, when you have analyzed the above factors, you are ready to work on your content posting calendar or plan. On average, 2-4 times a week is suitable for posting content. The scenario changes when you talk about business websites because they have completely different goals, and thus they have to analyze the above factors carefully. However, in most cases, it can be seen that posting more gives you better results in terms of traffic and engagement. But of course, you must take care of the quality and Google SEO rules.
Conclusion
When content is so important, it's obvious that everything related to it is important, and so is the frequency. But you should work on a lot of things and analyze multiple factors before you start posting on-site only then will you get desired results; otherwise, there is too much competition. Do proper research, make your content calendar with every factor and key element in mind, and, most importantly, focus on quantity and follow strict consistency. You will definitely get desired results.
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