Google Analytics
How To Measure Your Digital Campaigns To Improve Your Online Marketing Efficiency!
Google Analytics,Marketing,Marketing Analytics & Automation
Lectures -32
Resources -1
Duration -2 hours
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Course Description
Web analytics is the pulse of digital marketing. Everything is measured, and everything is measurable. With Google Analytics and a call tracking system, you can clearly understand who your client is, how to improve your site, and which traffic sources are the most beneficial for your business.
What will you learn in this course?
After completing this course, you will learn how to work with and get the most out of your web analytics data.
Have the ability to evaluate the effectiveness of advertising campaigns and optimize an advertising budget.
Learn how to use analytical marketing data to increase your business's profits.
Who this course is for:
Aspiring professionals interested in pursuing an online career - This Google Analytics course will give you the skills you need to pursue a career in digital marketing.
Marketers - This course will expand your skills and teach you how to work with different web analytics tools and correctly interpret data.
Entrepreneurs - Entrepreneurs will be able to use their newly acquired skills to conduct their own digital marketing. Learn to analyze data quickly, find growth points, and take control of your advertising team. You will be able to interpret the indicators and optimize advertising campaigns correctly. Everything in this course will help increase conversions and maintain your budget.
Internet Marketers - This course will help you master web analytics by teaching you how to analyze traffic and advertising campaigns systematically. After completing this course, you will bring more value to your company and further your career.
Goals
- Make decisions based on data              Â
- Work with Google Analytics              Â
- Link your Google Analytics and Google Ads accounts              Â
- Customize goals and events              Â
- Understand reach, conversion, and transactional analytics metrics              Â
- Work with e-commerce modules              Â
- Set up data transfers for advertising costs              Â
- Create and understand automatic custom reports              Â
- Configure custom alerts              Â
- Customize segments              Â
- Customize filters              Â
- Set up calculated indicators        Â
Prerequisites
- Basic Computer Fundamentals & Terminologies
- A computer installed with Windows/Linux /OS X
- Internect connection
- Your own Website
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Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
4 Lectures
-
Introduction 08:21 08:21
-
Web analytics checklist 05:17 05:17
-
How to Create Tag Links? 11:00 11:00
-
Checklist
Performance indicators
2 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
How to set up Google Analytics and Google Tag Manager
7 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
How to set up analytics for E-Commerce. Metrics
6 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
How to set up automatic custom reports and notifications
5 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Google Analytics 4
8 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Instructor Details
![Anton Voroniuk](https://www.tutorialspoint.com/assets/profiles/510908/profile/200_1186851-1667380120.png)
Anton Voroniuk
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