Very helpful GA course!!
Google Analytics 4
Start using the latest version of Google Analytics Reports called GA4 with confidence
Marketing,Google Analytics,Digital Marketing
Lectures -42
Resources -1
Duration -3 hours
30-days Money-Back Guarantee
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Course Description
Learn how to set Up Google Analytics 4 and get the most out of it right away. Google Analytics has been around for over 15 years, and in that time, it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface and data models to capabilities and implementation. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and unsampled data are now available to everyone at no cost.
You’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you articulate your goals, increase conversions, and use your digital products to improve your business. Focusing on the reporting sections within GA4 that have the greatest impact on digital products, you’ll find out how to get to the relevant data, analyze it, and even export it outside GA4 to investigate further with BigQuery.
And if you’re interested in taking the Google Analytics exam, you’ll also get a concise reference guide and practice questions to help you prepare.
Who is This Course For?
- Bloggers
- Digital Product Owners
- Affiliate Marketers
Business owners, entrepreneurs or product managers who want to maximize the performance of their digital products.
Anyone looking to master the fundamentals to be able to obtain insights that can be gathered with Google Analytics 4 to drive their business decisions.
Goals
- Why Google Analytics 4 is a game changer for both small business and individual digital product owners
- How to set Up Google Analytics to Collect Actionable Data Results
- Identify How to Track the Success of Your Marketing Campaigns with Tagging
- How to export data from Google Analytics to Google BigQuery.
- Upgrade from Universal Analytics to GA4
- How to connect Google Analytics to Google Signals, Google Ads and BigQuery.
- Document Insights and Make Data Driven Decisions to Grow your digital product
Prerequisites
- Participants should have a website, blogging site, mobile application to use with Google Analytics
- A basic understanding of using Google Chrome in order to install extensions
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Curriculum
Check out the detailed breakdown of what’s inside the course
Google Analytics 4
42 Lectures
-
Course Introduction 00:19 00:19
-
Instructor Introduction 01:12 01:12
-
Course Overview 02:16 02:16
-
Pre Reqs 03:10 03:10
-
Segment 1 Fundamentals of Google Analytics 4 01:48 01:48
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What is a Digital Product 01:31 01:31
-
Google Marketing Platform 01:29 01:29
-
Google Analytics Overview 11:13 11:13
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Google Analytics 4 Overview 11:03 11:03
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Whiteboard Discussion - How Does GA work? 05:47 05:47
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Comparing GA3 and GA4 13:37 13:37
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Whiteboard Compare Data Models 02:46 02:46
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Demo - GA Console Walkthru 09:26 09:26
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Admin Panel 02:19 02:19
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Demo - Admin Panel 01:44 01:44
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Tag Manager 07:29 07:29
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Demo - Tag Manager 03:06 03:06
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Segment Review 02:09 02:09
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Review Questions 01:36 01:36
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Segment 2 - Advanced Topics with Google Analytics 4 00:48 00:48
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Upgrading and Running Parallel 03:32 03:32
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Whiteboard Discussion -Parallel 02:47 02:47
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Demo Console Parallel 03:37 03:37
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Hands on Demo - Install GA4 on a Live Site 21:06 21:06
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Understand Reporting Options, Lifecycle Collections 08:52 08:52
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Hands on Demo - Exploring reports 07:25 07:25
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Hands on Demo - Set up GA4 Custom Events 05:00 05:00
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Hands on Demo - Conversions, Audiences, DebugView 07:20 07:20
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Hands on Demo - Advertising 06:42 06:42
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Hands on Demo - Explorations/Insights 02:46 02:46
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Hands on Demo - Lifecycle and Users 04:48 04:48
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Google Big Query Connections 03:25 03:25
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Demo - BigQuery Data Integrations 06:45 06:45
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Google Ads 01:15 01:15
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Demo - Google Ads 01:53 01:53
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Google Signals 04:52 04:52
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Demo - Google Signals 07:12 07:12
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Certification Options 01:14 01:14
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Segment Summary 02:46 02:46
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Review Questions 2 02:35 02:35
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Resources 00:56 00:56
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Course Closeout 00:31 00:31
Instructor Details
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Feedbacks
Very informative and useful.
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