Facebook Ads B2B: Facebook Advertising+ Facebook Ads for B2B
Groundbreaking B2B Facebook Advertising for Generating Leads & Customers | B2B Facebook Ads + Facebook Marketing
Marketing,Social Media Marketing,Facebook Ads
Lectures -39
Resources -1
Duration -3 hours
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Course Description
This is the ultimate course on business-to-business Facebook advertising and Facebook marketing!
I’ve been advertising on Facebook for over a decade. I was a VP of Marketing for a Google accelerator startup, a global marketing manager for Sony, and I’ve helped countless small businesses with digital advertising and Facebook marketing. I taught college-level digital marketing, and I studied digital marketing at the #1 ranked business school for marketing - the Kellogg School of Management. This is where the father of marketing, Philip Kotler, teaches.
Keep in mind that I plan to expand this course as I get questions from students like you. Also keep in mind that I am a full-stack marketer. That means I’m going to be talking about full-funnel marketing--not just demand generation and not just brand marketing.
Here are some of the key things you’re going to learn in this Facebook marketing course:
How to generate leads and convert those leads into paying customers - using highly targeted Facebook ads
How to run a proper B2B awareness campaign that reaches customers based on how informed they are
How to measure success using key B2B benchmarks and advertising KPIs
How to combine Facebook ads with other channels like LinkedIn
How to set up retargeting and sophisticated Facebook marketing funnels
How to build custom, highly targeted lists
How to create and promote content for each stage of the Facebook marketing funnel
How to build Facebook ads that B2B buyers will remember
This course is for anyone involved in B2B digital marketing, including consultants and entrepreneurs. Let’s get started!
Who this course is for:
- Marketing Managers
- Marketing Consultants
- Social Media Marketing Managers
- Marketing Freelancers
- B2B Marketing Managers
- Entrepreneurs
Goals
Facebook Ads
Facebook Advertising
Facebook Marketing
Facebook
Prerequisites
None
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Curriculum
Check out the detailed breakdown of what’s inside the course
B2B Facebook Advertising
39 Lectures
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Objectives 1 08:49 08:49
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Objectives 2 10:51 10:51
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Objectives 3 09:05 09:05
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Lead Gen Targeting 1 05:29 05:29
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Lead Gen Forms 07:16 07:16
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Automatic Lead Nurturing 00:56 00:56
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Message Conversation Ads 03:28 03:28
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OPTIONAL: 30% increase in revenue by marketing to customers with WhatsApp
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Look Alike Targeting 05:08 05:08
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Best practices for building B2B Lookalike audiences
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Native Targeting & Instagram 05:35 05:35
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Two Lead Gen Ads 04:40 04:40
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3 Things to Test in Direct Response 06:45 06:45
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Offers Based on Levels of Awareness 04:43 04:43
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Hard Offer Ads 06:26 06:26
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Medium Offers 04:14 04:14
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Group Demos 05:08 05:08
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Form Incompletes 01:52 01:52
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Measuring Success 08:05 08:05
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Retargeting 09:02 09:02
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Retargeting 2 02:02 02:02
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Facebook Pixel 01:20 01:20
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Funnel Content 05:23 05:23
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Out of Market Buyers 04:09 04:09
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Clickup Example 02:54 02:54
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Video Campaigns 06:15 06:15
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Facebook Benchmarks 07:00 07:00
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More Benchmarks 11:07 11:07
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A Million Impressions Campaign Example 06:36 06:36
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Facebook Awareness 09:19 09:19
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Successful Ads Examples 02:53 02:53
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B2B Brand Creative 02:33 02:33
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B2B Mascots & Emotions 07:44 07:44
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Make Your B2B Brand FAMOUS 05:38 05:38
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Other Lessons from the B2B Institute 13:24 13:24
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Sales Conversations 02:54 02:54
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How to Win the Ad Auction
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Case Study: "How monday.com used custom creative to win over realtors"
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Quiz
Instructor Details
![user profile image](/market/public/assets/newDesign/img/default-user-img.jpg)
Jyra Galosmo
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