Emotional Design Thinking & Design Psychology Masterclass

This course has been designed by consulting cutting edge research on the novel subjects of emotional design, design thinking and design psychology. This power packed training has the potential to give students a whole new perspective on design. All types of designers (UX, Product, Industrial, Graphic, etc..) and marketing and creative managers who have an inquisitive eye can benefit from this training. The first part of the course starts with the very origins of emotional design and psychology. The second part covers how humans connect to design. The third part practically applies all theories in design, citing cases and solved examples. 

The project is a combination of various tasks covering all the video lectures.

1. Think & Observe 10 designs around you. Consciously try to note what sensation transference they give to the consumers. Write down at least 5 feelings per design.

2. Study Ford Edsel and figure out the reason for its failure from a design technology perspective.

3. Take any 5 products, search for a female version of the product, search for a male version and correspond them to the age, gender and status these objects have been created as.

4. Write down a functional design briefs, user profiles and psychological design briefs for the following items: (minimum 200 words each)

   • An office table

   • A home juicer

   • A handbag