The Public Relations Firm
The Public Relations Firm
Language - English
Updated on Oct, 2022
About the Book
Book description
The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations firm.
eBook Preview
Author Details
Business Expert Press
Our students work
with the Best
Related eBooks
Annual Membership
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Subscribe nowOnline Certifications
Master prominent technologies at full length and become a valued certified professional.
Explore Now