International Operations

The Hispanic–Latino community is large, expanding, and an important contributor to the U.S. economy.  Numbering over 50 million, Hispanic–Latinos  currently  represent about 16% of the population.  Hispanic–Latinos   engage in a diversity of jobs that help keep the  American  economic  engine running. The practice of  entrepreneurship has been on the rise with over 2.3  million businesses in the United States categorized as  Hispanic owned, generating over $345 billion in sales. This book examines the entrepreneurial mindset of Hispanic–Latinos in the United States. With limited literature on the subject, the authors created a pioneering book that  captures the viewpoints of real-life Hispanic–Latino  entrepreneurs.  Using a 15-item questionnaire, the authors obtained information on entrepreneurial intent, goals, and business strategies   utilized. This book highlights real world business experiences,  including challenges relating to entrepreneurial pursuits, and the importance of  hardwork, discipline, and a positive mindset  in the success of an enterprise.