Fundamentals of Global Strategy
A Business Model Approach
Language - English
Updated on Oct, 2022
Entrepreneurship Fundamentals,Business Fundamentals,Business Strategy,Enterpreneurship
About the Book
Book description
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
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Business Expert Press
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