Branding & AI
Leveraging Technology to Generate Brand Revenue
Language - English
Updated on Oct, 2022
About the Book
Book description
This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools. The text includes case studies that dissect successful and unsuccessful marketing strategies of huge brands and the author covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.
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Author Details
Business Expert Press
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