An Overview of the Public Relations Function
This book provides an executive overview of the field of public relations
Language - English
Updated on Oct, 2022
Public Relations,Public Relations Other,Business Fundamentals
About the Book
Book description
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
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Author Details
Business Expert Press
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