A Practitioner's Guide to Public Relations Research, Measurement and Evaluation
This book will provide the business reader with the necessary understanding of the problems
Language - English
Updated on Jun, 2024
About the Book
Book description
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
eBook Preview
Author Details
Business Expert Press
Our students work
with the Best
Related eBooks
Annual Membership
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Subscribe now
Online Certifications
Master prominent technologies at full length and become a valued certified professional.
Explore Now