Diploma in International Marketing Management

Today organizations worldwide look to expand their business internationally to obtain profit. With all the opportunities it is no surprise that the competition is ever-growing. Therefore, organizations focus on gaining competitive advantages by improving aspects of their business with one key area being marketing.

Marketing is a crucial part of any business. it is the act of promoting and selling products or Services by defining their value to the customers. This diploma course aims at enabling learners to broaden their understanding of marketing in a global context.

the course is divided into two modules. the first is international marketing and management which covers the global marketing environment and how the dynamic business environment is affecting marketing management functions.

You will learn about marketing concepts and theories to facilitate a profound understanding of marketing and also realize the importance of international marketing and growing your business.  Through this course, you will get to know how to make your way into the international market space by learning about the international market entry modes levels drivers’ elements and more.

the second module marketing management fundamentals and analysis focuses on the fundamentals of marketing management by diving in to process of marketing. It's different from the concept of selling and the challenges associated with sales. 

You will be introduced to the term marketing mix which is used to formulate an effective marketing plan by focusing on the four pieces of marketing which are product, price, promotion and place. Discover how you can segment the marketing identify the target audience and potential customers and position your product by learning about the STP model.

This course also covers certain tools used for market analysis to prepare strategy plans and frameworks. this course is designed for aspirins who are actively interested in pursuing a career in a marketing role for global market brands.

Marketing Professionals responsible for domestic market channels who are looking to advance their career into the international market.

Entrepreneurs or business owners aiming to either expand their business internationally or start an import or export business.

Market researchers and analysis planning to undertake research projects on customers of a defined international market for supporting product development.

at the end of this course, you will have gained significant knowledge regarding the international market and methods to formulate a plan of action for the international target audience.

you will be able to understand the requisite frameworks that must be adopted while developing a market strategy internationally.

• INTERNATIONAL MARKETING AND MANAGEMENT
• AN INTRODUCTION TO INTERNATIONAL MARKETING MANAGEMENT
• OVERVIEW OF INTERNATIONAL MARKETING
• MARKETING MANAGEMENT AND FUNDAMENTALS AND ANALYSIS
• FUNDAMENTALS OF MARKETING MANAGEMENT
• UNDERSTANDING MARKETING MIX AND STP
• MARKETING ANALYSIS – STRATEGIES, PLAN AND FRAMEWORKS

Course content

In this course, you have 2 modules, 6 Units, 30 lessons and 5 quizzes.

• Module 01,
• Unit 01
• Lesson 01 - Introduction to the diploma in international marketing management. 
• Unit 02
• Lesson 02 – Introduction to Global Environment
• Lesson 03 – Introduction to Marketing
• Lesson 04 – Influence of the Changing Business Environment on Marketing Management Functions
• Lesson 05 – Marketing Approaches in Local, National, Regional and Global Marketing
• Lesson 06 – Evaluation of Marketing Concept
• Lesson 07 – Evolving Marketing Concepts and Theories
• Quiz No 01.
• 
  
• Unit 03
• Lesson 08 – International Marketing and Importance
• Lesson 09 – International Entry Modes
• Lesson 10 – International Marketing Levels and Drivers
• Lesson 11 – International Marketing Task
• Lesson 12 – International Marketing Elements
• Quiz No 02.
• 
  
• 
  
• Module No 02
• Unit No 04
• Lesson 13 – Scope of Marketing
• Lesson 14 – The Marketing Process
• Lesson 15 – Sales Challenges
• Lesson 16 – Marketing vs Sales
• Quiz No 03
• 
  
• Unit No 05
• Lesson 17 – Marketing in New Economy
• Lesson 18 – Marketing Mix – 4 P’s
• Lesson 19 – Extended Marketing Mix
• Lesson 20 – 4 C’s of Marketing Mix
• Lesson 21 – Marketing Segmentation
• Lesson 22 – Target Marketing
• Lesson 23 – Marketing Positioning
• Quiz No 04
• 
  
• Unit No 06.
• Lesson 24 – Developing Marketing Strategies
• Lesson 25 – Contents of Marketing Plan
• Lesson 26 – SWOT Analysis
• Lesson 27 – PESTEL Analysis
• Lesson 28 – Ansoff’s Matrix
• Lesson 29 – BCG Matrix
• Lesson 30 – Porter’s Five Force Model
• Quiz No 05

I hope this Diploma course helps you to enter the international market properly like, after doing a feasibility study or analysis of the business environment. Also, your marketing professionals can be uplifted with the knowledge that you gaining here. It will be helpful for your career promotions.

I highly recommend this course for sales professionals, entrepreneurs, innovators, import and export businessmen, and students. This will be an investment for all the success that you have gained in the future. And also, this will be your secret to success.

I invite you to choose this course and be successful warmly. Thank you very much and have a nice day for learning.

Instructor

Lahiru Nuwan