Digital copywriting in 90 minutes: a beginner’s guide
Help your website stand out from the crowd - learn the secrets of creating compelling digital copy in 90 minutes.
Copywriting,Digital Marketing,Content Marketing,Content Writing
Lectures -10
Duration -1 hours
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Course Description
Whether you’re starting a business and need inspiration for your website, or want a new career as a copywriter, this course will give you all the tools and techniques you need to create great digital copy in just 90 minutes.
During the recordings we’ll work through how to improve your content writing from start to finish, taking an existing webpage and systematically re-writing it step-by-step. You’ll learn how to plan, create and maintain content that connects your audience’s needs to your business’s product. We’ll also cover the importance of SEO, accessibility and how to use content to shepard your user from awareness through to conversion.
This course is ideal for anyone who wants to create better emails, blogs or websites, and is built from my experience across the B2B, B2C, public and not for profit sectors.
You don't need any experience of copywriting to enrol, just a piece of content you've written, or an idea for a piece of content you'd like to write, and a commitment to putting in the time to make it better. So if you’re ready to learn some basic tried and tested copywriting methods in 90 minutes, hit the ‘buy now’ button and get started.
Goals
- How people read information online
- How to make your copy benefit, not feature, led
- How to guide your readers through a journey to conversion
- How to write in concise, plain English
- How to create copy that’s accessible to everyone
- How to optimise your copy for search engines
- How to plan and structure your copy following some basic copywriting models
Prerequisites
- This is an Introductory course, so you don’t need any copywriting experience
- You’ll need access to a piece of digital content you’d like to improve as we work through the recorded exercises
- You’ll need a willingness to learn and, most importantly, to put the learnings into practice through regular writing
![Digital copywriting in 90 minutes: a beginner’s guide Digital copywriting in 90 minutes: a beginner’s guide](https://d3mxt5v3yxgcsr.cloudfront.net/courses/17327/course_17327_image.jpeg)
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
-
Introduction 03:25 03:25
Why do we need to write for digital?
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Features and benefits
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
The conversion funnel
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Writing in plain English
2 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Accessibility
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Search Engine Optimisation (SEO)
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
How to plan and structure your copy
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Course wrap-up
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Instructor Details
![Chris Flood](https://www.tutorialspoint.com/assets/profiles/761445/profile/200_2416572-1718108743.jpg)
Chris Flood
Over the course of my career, I’ve had lots of job titles from copywriter to content designer and content strategist. What they all have in common is a commitment to creating digital communications that are clear, concise, and put the audience’s needs front and center. I’m new but I’ve run hundreds of sessions face-to-face and virtually on copywriting and digital content where I teach people how to communicate in a way that tells audiences what they need to know, not just what businesses want to say.
I’ve worked across a range of sectors in my career, from financial services to not-for-profit, but the biggest buzz I get is helping people at the start of their careers learn new skills and get their foot in the door. My courses are aimed at beginners and people looking to learn more, and you can view a preview recording or head to my LinkedIn profile to find out about my teaching style, and whether it's right for you.
Being able to communicate concisely and with a focus on your audience is a skill you won’t regret learning, and I can’t wait to support you on the first step of your journey to becoming a better copywriter.
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![adobe logo](/market/public/assets/newDesign/img/adobe.png)
![adp logo](/market/public/assets/newDesign/img/adp.png)
![apple logo](/market/public/assets/newDesign/img/apple.png)
![armani logo](/market/public/assets/newDesign/img/armani.jpg)
![bosch logo](/market/public/assets/newDesign/img/bosch.png)
![capegemini logo](/market/public/assets/newDesign/img/capegemini.png)
![cisco logo](/market/public/assets/newDesign/img/cisco.png)
![hdfcbank logo](/market/public/assets/newDesign/img/hdfcbank.png)
![ibm logo](/market/public/assets/newDesign/img/ibm.png)
![intel logo](/market/public/assets/newDesign/img/intel.png)
![mastercard logo](/market/public/assets/newDesign/img/mastercard.png)
![netflix logo](/market/public/assets/newDesign/img/netflix.png)
![qualcomm logo](/market/public/assets/newDesign/img/qualcomm.png)
![samsung logo](/market/public/assets/newDesign/img/samsung.png)
![sony logo](/market/public/assets/newDesign/img/sony.png)
![unilever logo](/market/public/assets/newDesign/img/unilever.png)
![walmart logo](/market/public/assets/newDesign/img/walmart.png)
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