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Difference between Google Ads and Facebook Ads
Google Ads
Google Ads is a marketplace or online advertising platform created by Google. We may advertise our business using keywords, display ads, product listings, and service offerings in the Google Ads network. Alphabet Inc's primary source of income is Google Ads, which brought in US$134.8 billion in 2019.
Google advertising is focused chiefly on keyword research. If you pick the ideal term for your Google advertising, they will appear on the top page of Google, making it easier to identify them.
It may display advertisements on non-search websites, mobile applications, and videos, as well as in the results of search engines like Google Search. The services are charged on a pay-per-click (PPC) basis.
A portion of Google Ads' system is based on cookies, while another part is based on terms selected by advertisers. Google uses these attributes to put advertising content on sites where it is thought to be relevant. Advertisers are compensated when visitors divert their surfing to click on ad text. Advertisements can be run on a local, national, or worldwide level. Google's text ads are designed to seem like a typical Google search result.
A Google reviewer determines an ad's "Family status" ("family safe," "non-family safe," or "adult"), which specifies which "audiences the ad and website are suitable for." This impacts when and where an advertisement can display, as well as in which countries.
Facebook Ads
Facebook Ads deals in Internet advertising that focuses on social networking services and allows advertisers to reach a specific or focused audience while analyzing their interests, purchase patterns, activity, and usage. For the intended audience, it also contains age, gender, and geography. Around 1.18 million people use Facebook daily.
When it comes to Facebook, the first thing to remember is that you have the choice of targeting your audience or targeting individuals outside of your relationships network. You may advertise on Facebook in a variety of locations.
Every user who has a Facebook page provides Facebook with a large quantity of personal information. People freely offer information! As a result, when you used Facebook to target advertising, you were targeting your audience.
Facebook advertising is both very successful and extremely expensive. If you know how to use Facebook advertising effectively, you may have a lot of success with your business. Whatever sort of product or service you're offering, Facebook offers the audience you need as well as the flexibility to let you design any style of ad you want.
Difference between Google ads and Facebook ads
The following table highlights the major differences between Google Ads and Facebook Ads −
| Google Ads | Facebook Ads |
|---|---|
| Google advertisements are particularly useful for raising brand recognition, increasing interaction, and managing events. | When it comes to growing revenue and obtaining leads, Facebook advertising is more successful. |
| Because of the prevalence of Adblock, Google advertising is less successful than Facebook ads | Because there is no Adblock system in Facebook advertising, they are more effective. |
| Audience segmented by age, gender, geography, and interest. | Audience segmentation is based on context and intent to search. |
| In Google Ads, you may create an audience profile based on what they're looking for right now. | In Facebook advertising, you may create a profile for your audience based on what they enjoy and who they are. |
| Search Network campaigns, Display Network campaigns, Shopping campaigns, Video campaigns, and App campaigns are all part of Google Ads. | Advertisements, Photo ads, Slideshow ads, Carousel ads, and Canvas ads are all examples of Facebook ads. |
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