Develop a Solid Execution Strategy

You’ve staked out a vision, studied the competition, and run the numbers – now, how to get from point A to point B? Use an execution strategy as your go-to-launch playbook. Your execution strategy contains all the nuts-and-bolts plans you need to start the business, from identifying key milestones to establishing performance metrics that will help you benchmark your progress.

Staffing goals, risk mitigation, startup tactics, and any other specifics your business requires, from technology specs to strategic sourcing relationships, should all be concretely described to give potential investors confidence that you know what it takes to get to launch.

Full of useful charts and tools for creating your own action plans, this learning stream also looks at real-life examples to show how elements of the execution strategy come into play. Armed with the downloads plus the accompanying workshop session, you’ll have everything you need to develop an execution strategy that sets out the steps along your path to success.

Learning Objectives

• What can an execution strategy do that the rest of the business plan can’t?   
• Why do investors care about execution strategy?   
• How far past launch should be execution strategy go?

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.