Define and Size Your Market
Master the art of defining and sizing your market using proven methods that investors can understand, and you can apply to a financial plan.
Lectures -11
Resources -3
Duration -33 mins
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Course Description
Master the art of defining and sizing your market using proven methods that investors can understand, and you can apply to a financial plan.
When sizing your potential market, it's tempting to say the sky's the limit – but if your goal is an accurate projection, tighten the focus until you have a clear and specific picture. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.
Learning Objectives
- When defining my target market, should I go big or think small?
- How do I identify a market big enough to support my business?
- What calculations do investors use to determine whether they’ll see a viable return on investment?
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Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
-
Market Sizing Explained 01:54 01:54
The Market Funnel Framework
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Define Your Market
4 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
How to Size Your Market
3 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Workshop
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Support Materials
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Instructor Details
![user profile image](/market/public/assets/newDesign/img/default-user-img.jpg)
Ken Burke
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![sony logo](/market/public/assets/newDesign/img/sony.png)
![unilever logo](/market/public/assets/newDesign/img/unilever.png)
![walmart logo](/market/public/assets/newDesign/img/walmart.png)
![adobe logo](/market/public/assets/newDesign/img/adobe.png)
![adp logo](/market/public/assets/newDesign/img/adp.png)
![apple logo](/market/public/assets/newDesign/img/apple.png)
![armani logo](/market/public/assets/newDesign/img/armani.jpg)
![bosch logo](/market/public/assets/newDesign/img/bosch.png)
![capegemini logo](/market/public/assets/newDesign/img/capegemini.png)
![cisco logo](/market/public/assets/newDesign/img/cisco.png)
![hdfcbank logo](/market/public/assets/newDesign/img/hdfcbank.png)
![ibm logo](/market/public/assets/newDesign/img/ibm.png)
![intel logo](/market/public/assets/newDesign/img/intel.png)
![mastercard logo](/market/public/assets/newDesign/img/mastercard.png)
![netflix logo](/market/public/assets/newDesign/img/netflix.png)
![qualcomm logo](/market/public/assets/newDesign/img/qualcomm.png)
![samsung logo](/market/public/assets/newDesign/img/samsung.png)
![sony logo](/market/public/assets/newDesign/img/sony.png)
![unilever logo](/market/public/assets/newDesign/img/unilever.png)
![walmart logo](/market/public/assets/newDesign/img/walmart.png)
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