Creating Effective Conference Marketing Strategies
Learn marketing basics, understand different marketing channels and how to create the right content for your audience!
Updated on Jun, 2024
Language - English
Marketing,Content Marketing,Marketing Strategy
Lectures -5
Resources -6
Duration -47 mins
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Course Description
Creating Effective Conference Marketing Strategies will help you to maximise the reach - and ROI - for your conference. Learn marketing basics, understand the different marketing channels and get to know how to create the right content for your audience. You will also learn how to manage your own marketing plan and budget.
Marketing your conference is key to attracting the right delegates and sponsors. Promoting your conference can be complex and tricky, so this course focuses on some of the basic success factors such as content creation and strategic planning.
Creating Effective Conference Marketing Strategies will introduce you to a number of important marketing channels and teach you how to best used them. You will also learn how to write and create content for different target groups and channels.
By creating a marketing plan and a marketing budget, you will learn how to lay the basis for a successful campaign while keeping your goals - and spending in mind. Useful tips and tricks will also show you how you can generate visibility and create awareness for free.
This course includes over 40 minutes of on-demand videos, a downloadable marketing plan template and additional materials. Additional courses are available and will cover conference operations, sales, production and finance.
Who this course is for:
- Graduates and young professionals looking for a job in the event/conference business
- Career switchers wanting to learn how to develop a conference business
- Employees who have been tasked with organizing a company event or conference
Goals
Understand different marketing channels and their best use
Create the right content for your audience
Maximise your reach without blowing your budget
Set up and manage your own marketing plan
Prerequisites
- No prior experience needed. An understanding of what business conferences are will be helpful
Curriculum
Check out the detailed breakdown of what’s inside the course
Creating Effective Conference Marketing Strategies
5 Lectures
-
Introduction to conference marketing
04:26
04:26
-
Understanding different marketing channels
10:41
10:41
-
Creating the right content for your audience
11:27
11:27
-
Expanding your marketing reach
08:35
08:35
-
Creating a strategic marketing plan
12:06
12:06
Instructor Details
Jens Cornelissen
The Conference AcademyAbout Me:
From my roots as a trained journalist, I have grown into the event industry over the past 20 years. During this time I have moved through the ranks from Conference Producer to Managing Director. I have build up entire conference divisions from scratch that continue to deliver multi-million revenues.
Having organized hundreds of events in the past, I am now running Merlien Institute together with a fantastic team of dedicated people. My experience from working with industry leaders across Europe, Asia and North America has helped me to build the business I really want - honest, fair and sustainable.
Through my coaching and training I help individuals and companies to develop their conference business and their personal skills.
Course Certificate
Use your certificate to make a career change or to advance in your current career.
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