Create a Winning Product Strategy
Learn how to grow your business by creating a winning product strategy for your business.
Management,Business,Product Management
Lectures -11
Resources -3
Duration -34 mins
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Course Description
Learn how to grow your business by creating a winning product strategy for your business.
It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy.
You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later.
This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.
Learning Objectives
- How to develop a compelling product vision that will guide all your stakeholders
- The building blocks that every product strategy must have
- How to craft your product strategy for investors or your CEO
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.
Goals
- How to develop a compelling product vision that will guide all your stakeholdersÂ
- The building blocks that every product strategy must have
- How to craft your product strategy for investors or your CEO
- What elements of my product or service need to be nailed down?
- How is a product or service vision different from my company vision?
- What is an MVP, and why should I do it
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
- Product Strategy Overview 04:18 04:18
Product Strategy Explained
4 Lectures
Define the What, Where, When and How of Your Product
3 Lectures
Ensuring a Winning Product Strategy
2 Lectures
Support Materials
1 Lectures
Instructor Details
Ken Burke
Course Certificate
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