Create a Unique Competitive Advantage for Your Business
What do you offer your audience that no one else can?
Business,Business Plan,Business Strategy
Lectures -8
Resources -3
Duration -24 mins
30-days Money-Back Guarantee
Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.
Course Description
What do you offer your audience that no one else can? Defining your unique competitive advantage is the foundation of a successful business launch. This course equips you with a framework for identifying your company's unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart.
Learning Objectives
- How can I identify which aspects of my business are unique and relevant
- What attributes are commonly used to establish a unique competitive advantage
- How can I test whether I’ve chosen to highlight the right elements of my business
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.
Goals
- How can I identify which aspects of my business are unique and relevant
- What attributes are commonly used to establish a unique competitive advantage
- How can I test whether I’ve chosen to highlight the right elements of my business
![Create a Unique Competitive Advantage for Your Business Create a Unique Competitive Advantage for Your Business](https://d3mxt5v3yxgcsr.cloudfront.net/courses/6607/course_6607_image.jpg)
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
7 Lectures
-
Unique Competitive Advantage Explained 06:18 06:18
-
Unique Competitive Advantage - Company Examples 05:04 05:04
-
How to Determine Your Unique Competitive Advantage 04:57 04:57
-
Step 1 - Evaluate Your Strengths 01:40 01:40
-
Step 2 - Evaluate Your Competitive Landscape 02:04 02:04
-
Step 3 - Identify Your Unique Competitive Advantage 01:09 01:09
-
Step 4 - Test Your Unique Competitive Advantage 03:42 03:42
Support Materials
1 Lectures
![Tutorialspoint](/market/public/assets/images/loader.gif)
Instructor Details
![user profile image](/market/public/assets/newDesign/img/default-user-img.jpg)
Ken Burke
Course Certificate
Use your certificate to make a career change or to advance in your current career.
![sample Tutorialspoint certificate](/market/public/assets/newDesign/img/primePacks/V-certificate.png)
Our students work
with the Best
![adobe logo](/market/public/assets/newDesign/img/adobe.png)
![adp logo](/market/public/assets/newDesign/img/adp.png)
![apple logo](/market/public/assets/newDesign/img/apple.png)
![armani logo](/market/public/assets/newDesign/img/armani.jpg)
![bosch logo](/market/public/assets/newDesign/img/bosch.png)
![capegemini logo](/market/public/assets/newDesign/img/capegemini.png)
![cisco logo](/market/public/assets/newDesign/img/cisco.png)
![hdfc bank logo](/market/public/assets/newDesign/img/hdfcbank.png)
![ibm logo](/market/public/assets/newDesign/img/ibm.png)
![intel logo](/market/public/assets/newDesign/img/intel.png)
![mastercard logo](/market/public/assets/newDesign/img/mastercard.png)
![netflix logo](/market/public/assets/newDesign/img/netflix.png)
![qualcomm logo](/market/public/assets/newDesign/img/qualcomm.png)
![samsung logo](/market/public/assets/newDesign/img/samsung.png)
![sony logo](/market/public/assets/newDesign/img/sony.png)
![unilever logo](/market/public/assets/newDesign/img/unilever.png)
![walmart logo](/market/public/assets/newDesign/img/walmart.png)
![adobe logo](/market/public/assets/newDesign/img/adobe.png)
![adp logo](/market/public/assets/newDesign/img/adp.png)
![apple logo](/market/public/assets/newDesign/img/apple.png)
![armani logo](/market/public/assets/newDesign/img/armani.jpg)
![bosch logo](/market/public/assets/newDesign/img/bosch.png)
![capegemini logo](/market/public/assets/newDesign/img/capegemini.png)
![cisco logo](/market/public/assets/newDesign/img/cisco.png)
![hdfcbank logo](/market/public/assets/newDesign/img/hdfcbank.png)
![ibm logo](/market/public/assets/newDesign/img/ibm.png)
![intel logo](/market/public/assets/newDesign/img/intel.png)
![mastercard logo](/market/public/assets/newDesign/img/mastercard.png)
![netflix logo](/market/public/assets/newDesign/img/netflix.png)
![qualcomm logo](/market/public/assets/newDesign/img/qualcomm.png)
![samsung logo](/market/public/assets/newDesign/img/samsung.png)
![sony logo](/market/public/assets/newDesign/img/sony.png)
![unilever logo](/market/public/assets/newDesign/img/unilever.png)
![walmart logo](/market/public/assets/newDesign/img/walmart.png)
Related Video Courses
View MoreAnnual Membership
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Subscribe now![Annual Membership Annual Membership](/market/public/assets/newDesign/img/membership-large-small.jpg)
Online Certifications
Master prominent technologies at full length and become a valued certified professional.
Explore Now![Online Certifications Online Certifications](/market/public/assets/newDesign/img/traning-for-a-team.png)