Create a Selling Strategy for Your Business

Create a selling strategy that uses both direct and indirect methods by learning the advantages and disadvantages of different types of strategies.

These days, entrepreneurs have more ways than ever to sell their products or services, including directly to consumers online. The trick is to identify which selling strategies will yield the right mix of profits and market share. This course delves into individual selling strategies, outlining the advantages and disadvantages of each, and provides a framework for evaluating which are most appropriate for your business.

Learning Objectives

• Techniques for understanding exactly what selling models your competitors are using.   
• How to ensure that each selling model you choose is internally consistent with all your other go to market strategies.   
• How to make certain that each selling model is financially feasible for your business.

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.