Digital Marketing Certification 2024

The Digital Marketing Certification is designed to help you build in-demand digital marketing skills and become job-ready with a prominent graded certification. By the end of this certification program, you will be skilled in handling social media channels, using analytics tools, analyzing campaign performances, and creating successful digital marketing strategies. Not only does a certification in digital marketing by Tutorials Point can increase your skills but it can also boost your career prospects by increasing your competency for job roles in the field. 

According to Robert Half's 2024 Salary guide, 94% of managers and recruiters find it challenging to hire skilled professionals in marketing. To address this talent-demand gap, Tutorials Point has designed the new Digital Marketing Certification course that turns you into a competent marketer familiar with digital marketing tools and techniques.

The program is curated to help freshers and experienced professionals equally. By the end of this certification program, if you already have experience in the field, you will learn something new and brush up your skills. If you are new in the field, you will gain mastery over all aspects even if you are relatively new to the marketing industry.

Skills Required to Become a Digital Marketer

The following skills are essential to become a skilled digital marketer. Incidentally, these skills are discussed in-depth in the digital marketing courses in this program.

• SEO: Businesses need to know how to leverage search engines like Google to strengthen their internet marketing. Search Engine Optimization is a crucial skill as it helps stay relevant on search engines. A digital marketer uses SEO strategies such as keyword research, market research, search engine-friendly content creation, etc., to increase website traffic. You will learn everything about SEO in the online course of digital marketing in this program.

• Analytics: Analytics plays a crucial part in digital marketing as it means gathering and processing a wide range of information such as content consumed, search queries, online transactions, and other relevant actions. Google Analytics is one such tool that is discussed in this certification program.

• PPC Advertising: To support organic search and boost brand visibility, businesses often use Pay-per-click (PPC) advertising. Digital marketers use PPC campaigns to stay visible at the top of search results and pay every time a user clicks on their advertisement. With this certification, you will learn about PPC on different platforms. From allocating budgets to creating the best ad format, everything is covered.

• Social Media Marketing (SMM): Companies desire marketers who can use social media for the significant audience it hosts. Social media offers great reach to businesses which they can use to advertise their offerings. Using social media can increase brand awareness and improve customer relationships. Through this certification, you will learn how to create attractive social media campaigns that draw customers to a business.

• Email Marketing: Email stood the test of time and has become one of the most important and profitable digital marketing channels. Digital marketers use email marketing to reach prospects and establish long-term relationships. The certification program will give you a complete understanding of email marketing and how to use an effective tool to generate leads and enhance customer purchases.

This non-exhaustive list shows some of the crucial skills needed for a digital marketer. Check the curriculum to know what certification courses for digital marketing are covered here. Be assured that the curriculum is updated constantly to help you stay industry-relevant.

Future of Digital Marketing

• According to Global Industry Analysts Inc., the global market for digital advertising and marketing is estimated to reach $786.2 billion by 2026, increasing CAGR to 13.9%.

• According to HubSpot, 63% of businesses have increased their digital marketing budgets.

• According to Search Engine Journal, 49% report that organic search has given them the best ROI of any marketing channel.

• According to Stack Overflow Developer’s Survey 2023, salaries of marketing professionals stand third highest across the globe.

Benefits of taking this Digital Marketing Certification

• Master SEO, Social media marketing, Analytics, email marketing, PPC advertising, and all other digital marketing skills in one place.

• Learn end-to-end about SEO and become an expert.

• Master Analytics and learn how to use prominent analytics tools

• Learn PPC Advertising from scratch and explore various channels to understand performance marketing.

• Understand the ins and outs of affiliate marketing.

• Learn email marketing from scratch and leverage the best tools.

Job Profiles you can apply after completing this Certification (5-8 roles)

• Social Media Manager

• SEO Specialist

• Email Marketing Specialist

• Performance Marketer

• Digital Marketer

• Digital Strategist

• Marketing Automation Specialist

Who can take this Digital Marketing Certification?

• Marketing professionals

• Aspiring digital marketers

• Business owners and entrepreneurs

• Students and graduates