Marketing strategy is a tool or we can say a technique that a business applies at different phases of a product life cycle. The primary goal of a marketing strategy is to be a key player or if not a key player to get an appropriate rate of return against ... Read More

Before explaining anything, let us first understand what is marketing mix. The marketing mix is a mixture of price, product, place, and promotion on which an organization focuses to differentiate its product from the rest of the market. In the case of the service industry, three more terminologies are added: ... Read More

Marketing is not a new phenomenon. The period from the stone age to the postmodern era has gone through a vivid layer of change in the pattern of living. It has evolved with human history. Marketing has undergone a significant change and is now a highly effective technique that is ... Read More

Before explaining the topic, let's understand what is meant by financial management. Financial management is applying the relevant principles of management to different financial activities. It is both an art and a science of managing money to attain the desired objective of the firm or organization as a whole. As ... Read More

Well, let me answer this question from the perspective of the great management scientist Maslow. We know him best for his needs hierarchy theory. Maslow's hierarchy of needs comprises a five-tier model of human needs designed in the form of a pyramid. What is Maslow's need for hierarchy theory? ... Read More