Companies today have to find different ways to connect with their customers and the community they are operating in. Since new brands are coming up every minute, companies need to have a relationship with their customers to sustain themselves in this competitive environment. Another need-of-the-hour initiative by companies that also ... Read More

Businesses today live in a world of cutthroat competition. The market is flooded with identical and similar product offerings. For them, the competition is not so much the neighborhood or the immediate market that they live in as it is the entire globe. In this red ocean market, consumers have ... Read More

Companies sell their products, and consumers purchase those products. There is a lot of thinking and emotions involved in this simple process, and it could not be more complicated than ever. The reason why we are saying this is because, though we assume consumers to be rational beings, we also ... Read More

Companies today are outsourcing their less important work or business functions that they have little knowledge about to third parties. These third parties, or outsourcing companies, are experts in their chosen fields. The outsourcing of work ensures that now the company has more time to focus on the critical and ... Read More

To survive and thrive in this fast-paced and dynamic business environment, companies have to ensure that they have a road map on how to move ahead. Digital marketing and business analysis are two very crucial job roles when it comes to the workings of the business. The business analyst helps ... Read More

Businesses today are shifting their operations online to consume the benefits of the digital world. In simple terms, "digital marketing" means all the initiatives taken by the business to promote its goods, services, or brand name to the customers through digital platforms and the internet. Digital marketing as a career ... Read More

Companies today are shifting gears. From the traditional marketing channels, they are shifting towards digital marketing channels. Companies are shifting to the online world because of the following reasons − Availability of consumers in the online world Today consumers are spending more than 9 hours in front of a ... Read More

Businesses have become more complex than ever. Artificial intelligence and technology are making our lives easier and providing consumers with more and more choices, but on the other hand, they are also increasing the burden on businesses to perform better and better. There is no relaxation in the complex and ... Read More

All four Ps of marketing—product, price, place, and promotion—are evolving in the digital world. The scope of business operations is expanding as well, and technology is leading to the automation of services. We have goods that are born online and consumed online, like kindle subscriptions for books. The physical marketplace ... Read More

Data analytics and digital marketing are the two major trends in the business world. Companies are shifting their gear from experience-based decision-making to understanding the consumers on the basis of the data that they have collected and are also now shifting their marketing communications from traditional channels to digital marketing ... Read More