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Akshaya Daga has Published 222 Articles
![Akshaya Daga](https://www.tutorialspoint.com/assets/profiles/563362/profile/60_1405912-1669876496.jpg)
Akshaya Daga
188 Views
Different concepts are emerging every now and then in the marketing domain because of the globalization of businesses. Marketers have to understand how consumers are behaving, why they are behaving in such a manner, and what companies can do to alter their behavior in favor of the company. Chasing the ... Read More
![Akshaya Daga](https://www.tutorialspoint.com/assets/profiles/563362/profile/60_1405912-1669876496.jpg)
Akshaya Daga
282 Views
Brands cannot ignore the fact that customers today are spoiled with choices. They have similar offerings or identical offerings among the various competitive brands worldwide. Today, the competition is not only your neighboring brand but all the brands on the internet. With the overload of informational and promotional content, consumers ... Read More
![Akshaya Daga](https://www.tutorialspoint.com/assets/profiles/563362/profile/60_1405912-1669876496.jpg)
Akshaya Daga
82 Views
Companies today need to have a marketing mix (digital + traditional). They cannot solely rely on one marketing channel. Different channels offer marketers different target consumers, and the mode of communication also changes. Hence, in this article, we will be diving deep into different digital marketing channels and different traditional ... Read More
![Akshaya Daga](https://www.tutorialspoint.com/assets/profiles/563362/profile/60_1405912-1669876496.jpg)
Akshaya Daga
236 Views
Learners today have the advantage that they can learn about the latest technology in the world from the comfort of their homes. With the internet and a device, a learner can do wonders. Digital marketing is in the spotlight in the entire business world and the promotional world. Every business, ... Read More
![Akshaya Daga](https://www.tutorialspoint.com/assets/profiles/563362/profile/60_1405912-1669876496.jpg)
Akshaya Daga
66 Views
Companies now prefer communicating with their target consumers through digital channels. Digital marketing is taking over the market because of its efficiency, increased reach, cost-effective channels, and consumer preference. Hence, it has become critical for job seekers as well as traditional marketers to understand and apply digital marketing techniques. Companies' ... Read More
![Akshaya Daga](https://www.tutorialspoint.com/assets/profiles/563362/profile/60_1405912-1669876496.jpg)
Akshaya Daga
318 Views
Digital marketing is gaining popularity in the business world today. Digital marketing assists businesses in customizing their advertisements based on consumer needs and data acquired by large corporations. Hence, it has become critical for job seekers to understand digital marketing and learn how to apply it in this data-driven business ... Read More
![Akshaya Daga](https://www.tutorialspoint.com/assets/profiles/563362/profile/60_1405912-1669876496.jpg)
Akshaya Daga
98 Views
Digital marketing is the need of the hour. Companies irrespective of the industry that they are working in need to have a digital presence. Digital marketing will ensure that the companies have an edge over their competitors, have a wider target audience, can customize their marketing techniques as per the ... Read More
![Akshaya Daga](https://www.tutorialspoint.com/assets/profiles/563362/profile/60_1405912-1669876496.jpg)
Akshaya Daga
204 Views
Learners today have the advantage that they can learn about the latest technology in the world from the comfort of their homes. With the internet and a device, a learner can do wonders. Digital marketing is in the spotlight in the entire business world and the promotional world. Every business, ... Read More
![Akshaya Daga](https://www.tutorialspoint.com/assets/profiles/563362/profile/60_1405912-1669876496.jpg)
Akshaya Daga
239 Views
Search Engine Marketing (SEM), or paid marketing, is another crucial wing of digital marketing. In this form of marketing, the company pays the website or browsing source to showcase ads about the company and its product offerings to the target consumer. Since the company is spending a hefty amount of ... Read More
![Akshaya Daga](https://www.tutorialspoint.com/assets/profiles/563362/profile/60_1405912-1669876496.jpg)
Akshaya Daga
207 Views
Personal selling is an age-old method in the marketing of products or services. It is an integral branch of the traditional marketing channel and is mixed today even with the digital marketing channels to have a blasting marketing mix. Personal selling is the process through which the sales representative of ... Read More