- Trending Categories
Data Structure
Networking
RDBMS
Operating System
Java
MS Excel
iOS
HTML
CSS
Android
Python
C Programming
C++
C#
MongoDB
MySQL
Javascript
PHP
Physics
Chemistry
Biology
Mathematics
English
Economics
Psychology
Social Studies
Fashion Studies
Legal Studies
- Selected Reading
- UPSC IAS Exams Notes
- Developer's Best Practices
- Questions and Answers
- Effective Resume Writing
- HR Interview Questions
- Computer Glossary
- Who is Who
Abhishek Sengupta has Published 66 Articles
![Abhishek Sengupta](https://www.tutorialspoint.com/assets/profiles/470443/profile/60_817154-1654578528.jpg)
Abhishek Sengupta
273 Views
What is meant by Marketing Myopia? Theodor Levitt first proposed the phrase "market myopia" in a marketing report. In 1960, he made the claim that businesses may do more than merely selling their wares in an article that appeared in the Harvard Business Review. His key argument was that ... Read More
![Abhishek Sengupta](https://www.tutorialspoint.com/assets/profiles/470443/profile/60_817154-1654578528.jpg)
Abhishek Sengupta
2K+ Views
What is SIVA Marketing Model? The existence of any business is essentially justified by its customers. Customers can be consumers who buy goods and/or services or business-to-business clients. In a market economy, a business thrives by creating products and providing services that consumers are eager to pay for. Therefore, determining ... Read More
![Abhishek Sengupta](https://www.tutorialspoint.com/assets/profiles/470443/profile/60_817154-1654578528.jpg)
Abhishek Sengupta
193 Views
What is Event Marketing? (with example) Event marketing is the practice of a business sponsoring or participating in an event to promote its goods or services. To build solid bonds with their customers and enhance the brand's reputation, marketing teams organize marketing events as well. Online conferences and open-air seminars ... Read More
![Abhishek Sengupta](https://www.tutorialspoint.com/assets/profiles/470443/profile/60_817154-1654578528.jpg)
Abhishek Sengupta
1K+ Views
What is Promotion Mix in Marketing? To accomplish a certain marketing objective, a promotional mix combines marketing strategies such as direct marketing, sales, public relations, and advertising. Usually, the promotional mix is just a small component of the overall marketing mix. You might want to adopt a couple of ... Read More
![Abhishek Sengupta](https://www.tutorialspoint.com/assets/profiles/470443/profile/60_817154-1654578528.jpg)
Abhishek Sengupta
451 Views
Sales are the ultimate objective of marketing, which includes a wide range of activities. The development of B2B and B2C marketing concepts has received a lot of attention as globalisation, consumerism, and trade have all progressed. Let's go over these carefully. What is B2B Marketing? Business-to-business marketing, as its ... Read More
![Abhishek Sengupta](https://www.tutorialspoint.com/assets/profiles/470443/profile/60_817154-1654578528.jpg)
Abhishek Sengupta
2K+ Views
Price Mix in Marketing A sale is likely to occur only if the product is priced fairly, even if it is brilliant, in the right place, with excellent advertising. As a result, one of the most important elements influencing a buyer's choice is pricing. The position of a business might ... Read More
![Abhishek Sengupta](https://www.tutorialspoint.com/assets/profiles/470443/profile/60_817154-1654578528.jpg)
Abhishek Sengupta
1K+ Views
Consumerism and Environmentalism are often viewed as mutually opposing constructs. While consumerism emphasizes on the accumulation and consumption of material resources, environmentalism advocates resource conservation and long-term sustainability.Philip Kotler defines consumerism as a "social movement seeking to augment the rights and power of buyers in relation to sellers" (1972).ConsumerismConsumerism is ... Read More
![Abhishek Sengupta](https://www.tutorialspoint.com/assets/profiles/470443/profile/60_817154-1654578528.jpg)
Abhishek Sengupta
884 Views
What is Demarketing?Demarketing is a process in which a company develops strategies to reduce the consumption of a product. While traditional marketing often encourages customers to purchase more products, demarketing aims to limit a product's reach.Companies can use it in a variety of situations to control product use, price, or ... Read More
![Abhishek Sengupta](https://www.tutorialspoint.com/assets/profiles/470443/profile/60_817154-1654578528.jpg)
Abhishek Sengupta
5K+ Views
Marketing Ethics: Definition and RoleMarketing Ethics can be defined as the set of guidelines and the area of applied ethics that act as a guiding light behind the scope of marketing. Some of the areas of marketing ethics overlap with the ethics of media as they both are co-related.Marketing ethics ... Read More
![Abhishek Sengupta](https://www.tutorialspoint.com/assets/profiles/470443/profile/60_817154-1654578528.jpg)
Abhishek Sengupta
96 Views
What is Customer Adoption?You hope that when you release new products, services, tools, or features, your consumers will want to upgrade, purchase, or integrate the new product into their workflow. That is exactly what customer adoption implies. It is about assisting customers in adopting new products and services.Customer adoption is ... Read More