Master the Art of Attraction-Based Marketing Strategies
Master the art of engaging the right customers with attraction-based marketing strategies
Lectures -6
Resources -1
Duration -23 mins
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Course Description
Nobody woke up this morning and said — “Man, I sure wish somebody would target me for some marketing today!” And yet, there it was — interruption after interruption — message after message — annoyance after annoyance. Because the truth is, most companies don’t care who they bother as long as it ends up in some percentage of sales—for them. This entire model is broken—and it’s just wrong. But what if you could attract exactly the right customers for your brand WITHOUT disrupting the rest? What if you didn’t need their personal data to do it? That is the premise of this course which teaches you the basics of attraction-based marketing strategies.
Goals
- Learn the attraction-based marketing model and why it works better
- Understand the importance of having a clear, strong problem-driven story
- Learn how using a different messenger can affect the audience's trust of the message
Prerequisites
- No requirements
Curriculum
Check out the detailed breakdown of what’s inside the course
Attraction-Based Marketing Strategies
6 Lectures
- Introduction 01:02 01:02
- Funnels and the Principles of Attraction 03:46 03:46
- Why THEIR Story Beats Yours 05:02 05:02
- Building Trust in a Trust-Free World 03:30 03:30
- Balancing Your Marketing Mix 04:40 04:40
- Measure Your Results 05:11 05:11
Instructor Details
Ken Burke
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