Digital marketing is the new buzzword in the business world today. Companies are planning to invest and are already investing more and more of their marketing funds in digital marketing activities. Any marketing activity done by the business through digital platforms is known as "digital marketing activities." Digital marketing is a broad term that encompasses a variety of marketing activities such as − Affiliate Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social media marketing Content Marketing Email Marketing Website marketing, among others. Companies are investing their funds in digital marketing activities; hence, they need to understand ... Read More

Companies are well aware of the fact that the only thing that sells in today’s market, or any market in the past, is what is visible to the customers. When we were all working offline, the companies were fighting for shelf space or ad slots in TV, display hoardings, or radio channels. Now that we are growing, they are fighting for impressions in the digital world. Impression helps the company be visible by showcasing the company’s ad on the screen of the consumer's computer or mobile phone. In today’s article, we will be diving deep into the concept of impression, ... Read More

Businesses today have claimed that around 40% of their website traffic has been generated through search engine optimization (SEO). SEO seems like the new buzzword when it comes to digital marketing. We know how to create SEO-rich content in order to get organic traffic on the website and build up a robust image in front of the browsing websites like Google, Safari, and Firefox and their algorithms or updates, but what about monitoring them and their performance to ensure improvisation? Google Trends assists us with the digital marketing aspect. In this article, we will understand the concept of Google Trends, ... Read More

The pandemic has given us the much-needed push to move on to better things. Since we were forced to accept different ways of living and working, we now have various options open to us. This business world has moved towards digital infrastructure in all 4Ps of marketing. We have replaced traditional ways of marketing with our digital marketing approach, and along with this, we have also created different ways of working for the firm or business. Because of the Reliance Jio Company, which has made it possible to provide consumers with cheap internet, and the fact that most of us ... Read More

McKinsey Global Report (MGR) stated that it is expecting the digital marketing industry to add 60–65 lakh jobs to the employment domain by the year 2025, and on top of that, the compound annual growth rate (CAGR) of the digital marketing industry is expected to be around 9% for the years 2020–2026. Reading the above data, we can clearly understand that the digital marketing industry is expected to grow and provide employment opportunities. The digital marketing industry is not saturated and is on the growth curve. In this article, we will read more positive facts about the digital marketing industry ... Read More

Businesses are cutting off their ties with experience and personal judgment-based marketing. They are shifting gears toward digital marketing services. whether they are large corporations or small startups. Companies are planning to sell and market their products online to get the most benefits from the digital world. Furthermore, they are quickening the pace by utilizing massive amounts of consumer data at their disposal. Considering all these factors, we can safely conclude that the digital marketing industry is crowded. We have many digital marketing agencies promising us the best results through their actions, but the main challenge out here is whether ... Read More

"On-the-job training" or "earn while you learn" may seem like lucrative options, but it is always suggested to have an understanding of the industry and the work before you dive deep into the ocean. If you have no or negligible knowledge about the field and the work, it is more likely for you to feel lost and helpless. The course helps you understand the basics, and then you can apply the theoretical knowledge in the practical world. Digital marketing is one such subject. It is highly likely for you to get lost in keywords, content, graphics, and emails if you ... Read More

Companies are shifting from traditional marketing techniques to digital marketing techniques. Digital marketing refers to all the initiatives taken by marketers to promote their products, services, and brand names on digital platforms. Digital marketing is an extensive list, including content marketing, social media marketing, email marketing, affiliate marketing, search engine marketing, search engine optimization, and website marketing, but it is not exhaustive. The digital marketing industry is growing by leaps and bounds and has myriad employment opportunities for job- or career-seekers. In this article, we will be understanding what the different career options are for an individual in the digital ... Read More

Digital marketing is becoming an essential part of the business world for almost all businesses operating today. It is crucial for employees to upskill themselves with the knowledge of digital marketing. An individual can opt for digital marketing courses from various renowned institutes in India or other countries. In this article, we will be discussing some of the pointers that an individual should keep in mind while choosing their institute for distance learning in digital marketing and important points of consideration for Symbiosis University’s distance learning digital marketing course. Some Points to Consider While Making Your Choice for a Distance ... Read More

Outreach is not only an important part of social media marketing but is also an important part of all digital marketing activities. In marketing terms, "outreach" simply means to increase brand awareness or content engagement or build new relationships. It is a process through which the companies ensure that more and more consumers are aware of the existence of the product and the company selling it. In this article, we will understand the importance of social media outreach and how a company can design an effective social media outreach campaign for its brand. Social Media Outreach Social media outreach, in ... Read More