We live and thrive in the digital world today. Companies today have a strong digital presence because consumers are present in the digital world. Everything is happening online, from deciding what to buy to actually receiving the order at your doorstep, and sometimes the consumption of the goods also happens online. In this digital era, companies have their own websites, social media accounts, and followers online. In the digital world, following the brand, commenting on the brand’s posts and stories, liking the brand’s content, or otherwise engaging with the brand helps the company determine its success in the digital world. ... Read More

Gone are the days when companies would fight for prime slots on the radio channel or the first page of magazines or newspapers. Today, we live in an era where consumers are no longer influenced by mass advertisements or generalized marketing statements. We are the consumers who belong to customization. Companies today rely on digital technologies and digital platforms for their marketing needs, or they rely on people who have the ability to influence their near and dear ones to purchase the company’s product or service. Consumers today are active in the online world, and hence companies have to go ... Read More

Companies are embracing the digital world, and as a result, the four Ps of marketing are becoming digital. The Place of the 4 Ps of Marketing is now no longer a physical marketplace where the sellers and the buyers come together and negotiate upon the selling agreements; it has turned into a website. Companies today are fighting with their teeth to develop a good website and fight the competition. For consumers, the website of the brand matters as much as the products and services it offers. Good websites not only ensure that websites are visible to consumers but also build ... Read More

Companies today are parting ways with the traditional methods of marketing. Not because they are ineffective or outdated but because they now know better ways to advertise and promote their products, services, or brand name. Gone are the days when companies would immensely fight for − Slots in Radios Slots in TV advertisements Articles in magazines Blogs in Newspapers The best salesperson in the town Booking for particular hoardings or billboards and others They are switching to digital marketing. In this article, we will be taking a deep dive into the concept of "digital marketing, exploring why companies ... Read More

Any marketing activity done by the business to sell its product, services, or brand name to the consumer or customer through digital platforms or the internet is known as digital marketing. Digital marketing is a broad term that includes all the marketing activities done by businesses online or on screens. The pandemic has given us the much-needed push to automate any business process that we can. Another reason for the flourishing of digital marketing activities is the fact that consumers today are present in front of the screen for more than 12 hours. The screen can change from their laptop ... Read More

People today, even before voicing their concerns or speaking out their problems out loud for themselves, would go to Google or browse websites and type it out. If you are having a mild cold and cough, hair fall issues, heartburn, acidity, a stomach ache, or anything under the sun, you will find your answers on Google. What might have caused the problem, what medical care you should opt for, the doctors or clinics near you, the side effects of the potential medicines that you might take, and others are available with just a click and within seconds. Humans today are ... Read More

Digital marketing has done wonders for the hospitality industry. Hotels, dorms, hostels, OYO, and Airbnb all work in digital mode, and they are super successful today. People now prefer making bookings online, pre-checking the hotel rooms, reading hotel reviews and customer experiences on the internet, and others before booking their rooms, but the real question is: is digital marketing a success in the real estate business? Buying a house or even renting one seems like a serious decision, so can customers trust the internet and make their decisions? There is a lot of fraud going on when it comes to ... Read More

Content marketing is crucial for businesses to survive and thrive in this fast-paced, dynamic business environment. Many people cannot understand the point of distinction between copywriting and content writing and hence invest large amounts of resources in the wrong pool. Copywriting is something that is exclusively done with the business purpose in mind, and content writing is something that is done to expand the horizons of business and to create a relationship with its customers. In this article, we will be understanding the concept of copywriting, what points to consider while drafting an exclusive and impactful work in copywriting, what ... Read More

Data-driven marketing uses information gleaned through interactions with customers and outside sources to understand customer motivations, preferences, and behaviors. Organizations may improve and personalize the consumer experience thanks to data-driven insights. Any decision is based on factual, researched information in a data-driven management approach. It should go without saying that businesses of all sorts are using technology far more frequently. With the development of technology, it is now impossible to overlook the value of data and accurate analysis when making decisions that improve outcomes. Businesses can acquire useful insights into consumer behavior, tastes, and wants by utilizing data and analytics, ... Read More

Due to rising internet usage, established companies have been compelled to switch their attention from traditional marketing to digital marketing. Companies are implementing digital marketing strategies to combat the complexity and unpredictability of the market, among other things. They also utilize sophisticated and contemporary CRM tools to enhance their brand's reputation and take advantage of dynamic online mediums to connect with their target audience. This article will define digital marketing strategy, discuss its significance, and demonstrate how to manage digital marketing. Definition of Digital Marketing Strategy Using online resources to connect with the target audience, is how experts define ... Read More