The unified administration which is responsible for handling major and minor projects inside a company is known as PPM or project portfolio management. Even if these projects are related or not related to each other, it has major significance in the PPM. Process intake procedures including the identification of probable projects, the assignment of managers, and the authorization of managers are also a part of portfolio management. To guarantee that all projects in the portfolio meet the overarching aims and strategies of the business, high-level controls and tracking mechanisms are put in place. Why PPM in the Project is ... Read More

Marketing has evolved significantly in recent years, and what worked even just a few years ago may be completely irrelevant today. If you want to continue to realize success, remain competitive, and deliver more value, you must be willing to adapt to change as it occurs. To have a successful marketing plan, you need strategic thinking, alignment between departments, willingness to test new approaches and close monitoring of key performance indicators (KPIs) which will tell you how to be more proficient and achieve better outcomes. That being said, here are 8 ways to make an impactful digital marketing strategy. ... Read More

For us, the world is available with a click. We are spoiled with information, so it becomes difficult for companies to draw our attention. Through age-old methods of advertising, companies have been dragging the attention of consumers to their products, services, and brand names. Through the creative storytelling process, they have been able to tell us the benefits of the product, why it is preferable to the competitor’s product, and why and how the consumer should buy the product. However, after years of being exploited by companies (selling us things we don't need) through lucrative advertisements, consumers have become banner ... Read More

Privatization, liberalization, and globalization policies have been beneficial for every country. These policies have ensured that trade can flourish, and the globe has now become borderless when it comes to trade. Countries and their citizens can now enjoy the benefit of having Swiss chocolate with French bread and the United Kingdom’s tea on their dining tables in India. But everything has its own pros and cons. With this variety, it has also become difficult for companies to survive and boom in their own country. Big multinational corporations can take advantage of their capital and expand the market to produce quality ... Read More

Companies have understood that acquiring new consumers is much costlier than retaining old ones. In today’s cutthroat environment, a business can only succeed in the long run when it has a loyal customer base. New companies that can offer similar and sometimes identical products to consumers at a low cost are born every day. Globalization has made the competition even worse. Hence, companies are now becoming the brand of the household by providing the consumer with products that they will need at every stage of their life cycle. In this article, we will be understanding the various family life cycle ... Read More

Companies are no longer operating and competing in their local market. Now the competition is worldwide. Products from Bangladesh, China, Vietnam, and other countries can be found in our local ration shops. This bulk availability of products from the various corners of the world is because of privatization, liberalization, and globalization policies. Hence, it is very critical for businesses to become global leaders or brands. In this article, we will be understanding global consumers and what the different strategies for targeting global consumers and the global market might be. Companies like Head and Shoulders of P&G, Loreal Paris, IKEA, ... Read More

Artificial intelligence is not going to eat away at the jobs of individuals, but people who know how to use artificial intelligence will eat away at the jobs. The only way to survive in this fast-paced, dynamic world is to be technologically advanced. Being technologically or digitally obsolete is a curse in itself. With this notation in mind, various industries' or companies' recruitment departments have moved into the Application Tracking System Web. Today, as per the data, more than 99% of Fortune 500 companies have moved their recruitment department to ATS. In this article, we will be diving deep into ... Read More

Gone are the days when the only work of the Human Resources department was to organize the Rangoli-making competitions or reply to the employees' emails with "we will get back to you." In the dynamic world, we live in people are only talking about data. Big data is the future and present. If you can present it in a pivot table along with the analysis of the past few years, then it is only worth consideration. With artificial intelligence and the technological boom, the way that organizations work has also changed. The Human Resources department today has become an integral ... Read More

Communication is the key to success. Not every individual that you meet in life will be good at communication. Anyone and everyone can deliver prepared speeches, but that is not how you should be judging an individual’s communication skills. The real test lies in surprises. Today, the most trending communication gauge is the JAM session. In this article, we will be taking a deep look into the meaning of JAM sessions, how an individual can excel in the JAM sessions, what benefits an individual generally receives by practicing for the JAM session, and what different topics a speaker can prepare ... Read More

The recruiters are overburdened with resumes. No matter which job board a recruiter uses or which company he works for, the number of junk emails, inappropriate resumes, and irrelevant work experience will always flood his inbox. Going through more than 50 resumes on a daily basis of around 2 pages each is a task in itself. It gets very difficult for a recruiter to find the correct fit and, at the same time, for the application to stand out in the crowd of thousands. To solve this problem, the industry has now come up with the JIST technique of resume ... Read More