Backlinks are crucial for improving your website's rankings on search engine results, like Google. You may have worked hard in your keyword research strategies and created amazing content. But your rankings will be affected if you fail to build superior-quality backlinks. So, if you are doing SEO for your digital marketing website, make sure you are following all the strategies for yourself first before recommending them to clients. After all, your services are reflected through your own website. In addition, your potential clients would love to see how well your company website is performing before they can think of ... Read More

The business world is moving towards digital infrastructure. Traditional marketing activities are now being replaced with digital marketing activities. We have different segments in the digital marketing mix that help the company target a different set of consumers based on their age, gender, income, profession, desire, interest, habits, and the different types of products that customers buy. In this article, we will be diving deep into the concepts of digital marketing and social media marketing. We will also be understanding the scenarios in the present in which companies can function without including social media marketing in their digital marketing mix ... Read More

Digital marketing is the future of all marketing activities because, first, the entire business world is moving to digital infrastructure, and second, consumers are more active on the internet. Out of the world's 8 billion people, 4.7 billion use social media or the internet on a regular basis. Since consumers are consuming so much content online and have a scarcity of time, the time that they used to devote to other traditional mediums has gone down, and hence the company has to ensure its presence in the digital world. In this article, we will understand the concepts of digital marketing ... Read More

The trick to getting the best salary and staying relevant and valuable in the job market is to be on top of your career graph. If you are a fresher, you should be doing something that the industry demands. Currently, the world is moving toward digital infrastructure. where all four Ps of the marketing mix are being digitized. The market is now open globally, and the competitor for every business is not their neighborhood brand but all the prominent brands that have the courage to stand out on the internet. It is very critical for businesses now to do their ... Read More

COVID-19 has given us the much-needed push to utilize the digital infrastructure in place. Before COVID-19, we had an online working system, an online payment system, an online shopping system, an online education system, an online marketing system, and others, but they were not much developed because consumers were reluctant to change. There was much hesitation and trust issues regarding the online medium. Consumers preferred being physically present while conducting different activities. However, the pandemic forced us to change our perception. The days of marketing through traditional channels are long gone. We are neck-deep in online mediums, so it is ... Read More

The trend in marketing today is digital marketing. Companies are running from post to post to get their digital marketing campaigns in place. Digital marketing includes the different forms of marketing techniques done online. To name a few, companies would have to ensure their active participation in − social media platforms like Instagram, Facebook, LinkedIn, WhatsApp, Hike, Telegram, YouTube, Snapchat, and others. Email marketing Search Engine Optimization and Search Engine Marketing Content marketing Affiliate marketing Pay-per-click marketing and others. In this article, we will learn what email marketing is, what the benefits of email marketing are, and how ... Read More

Have you ever recommended a restaurant to a friend, and they really enjoyed the experience? Or have you ever recommended a product or service to your close friends that you are passionate about? If the answer is yes, then congratulations! You are already an affiliate marketer. Affiliate marketing, in simple terms, means recommending products or services of various brands to your followers on social media. You will now receive a commission if any of your followers use your link or the code to purchase the product or service from the company. In this article, we will be diving deep into ... Read More

The success of a program depends on its various related projects. To ensure that the project's success is carried out successfully, managing a program involves implementing a series of transformations. These transformations allow the project to move to its next phase once it reaches its closure state. The concept of the program life cycle is similar to that of project management. While program management focuses on achieving the goals and benefits of the project, project management aims to deliver the products and services that the organization has promised. In the next section of this article, we will talk about ... Read More

The estimated duration of a project affects the time it takes to plan and deliver. Poor estimation can result in longer turnaround times and drawn-out delays, which can negatively affect a company's bottom line. It can also raise doubts about a project manager's competence. The deadline also affects the pricing of a contract, which can impact its profitability. These three factors are used to prioritize scheduled activities during the estimated activity duration - effort, duration, and elapsed time. What is Effort? The amount of time it would take to complete a task is referred to as the effort in ... Read More

We are in a revolutionary era where more modern methods of thinking are challenging traditional ways of thinking about economics, business, and almost every aspect of life. The days of firms and marketers having certainty about the market and consumer preferences and tastes are long gone. Instead, the market we currently live in is one that is constantly evolving, making the capacity to adapt to these changes a requirement for success. In this context, it is important to note that those post facto responses, which have been the hallmark of marketing until now, are no longer sufficient for corporate survival. ... Read More